Anchor Text
Anchor texts are clickable text within hyperlinks on a webpage. It is distinguishable from the rest of the page by a change in colour or underline. Anchor texts are a crucial part of the website since they navigate across the pages and accommodate backlinks. It’s one of the many ways for search engines to understand what a website is about. Since these factors affect ranking, keeping links relevant is essential. An example of proper Anchor text is: Visit our contact page for more details. The word contact page here serves as anchor text for the hyperlink leading to “http://www.example.com/contactus. The origin of the term anchor is from earlier HTML specifications, during which the tag <a>, now referred to as “hyperlink,” was denoted as “Anchor”.
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