CMS
The Content Management System is an application for managing and publishing content that allows multiple users to contribute, create, edit, and publish without much of a developer role. CMS can usually be used to write and publish, with various templates or designs available. It also includes additional features like analytics, search engine optimization(SEO tools), and user management capabilities. These features help to optimise their content for search engines, track user behaviour and engagement, and manage user access and permissions.
CMS is supposed to have the following features:-
A set of security features, including advanced authentication, strict permissions, firewalls, and protection against malware attacks.
Support for easy multi-language and omni-channel, that empowers local campaigning for local branding while maintaining their global brand identity.
A user-friendly CMS lets employees reuse content easily, and its branded elements, like images and designs, may motivate teams to manage local content.
Testing and Experimentation allow the easy testing of content and experience elements across different devices and channels.
Personalise automatically the digital experiences such as campaigns, content, and greater coordination for product displays.