AdWords

AdWords, popularly known as Google Adwords, is the former name of Google Ads, an advertising platform for creating and displaying ads on Google’s search results, Google Display Network, and YouTube. 

Google Ads, formerly known as Google Adwords, is an advertising platform owned by Google that displays ads on its search pages and other networks. It’s popular because of the following features it has included in its activities:-

  • They make sure that their ads reach the audience who are currently looking for, which can smoothen keyword and audience targeting. 
  • They offer several ad formats that suit their particular goals regarding sales, clicks, and brand awareness. 
  • They come in handy in analysing and improving ad campaigns with data including clicks, conversions, etc. 
  • It can smartly bid based on user behaviours, like clicks or sales, meeting costs efficiently with conversions