Earn Media
What is Earn media ?
Earn media is a more natural way for brands to gain exposure rather than using advertising or owned channels. In other words, it can act as a voluntary marketing method as people with better ideas about a brand can share their views through their most-used platforms. These people can be customers, bloggers, social media influencers, etc.
Simply, it’s a method of gaining traffic from your favourite people without paying them for product promotion, which can make brands more visible and engaging. The content on such platforms can be viral posts, stories, mentions, reposts on social media, customer reviews or recommendations, news and informative articles, personal blogs, etc.
A bit of SEO practice on such content can add credibility and reputation to a brand.