Engagement metrics
What is Engagement metrics?
Engagement metrics are used as data points for measuring the interactions of a user with the website, social media, app, or any other digital content. These metrics can provide insights into the users’ interest, interaction, and satisfaction., which can be useful in improving the content and make it effective for readability and generating leads.
Some of the most used engagement metrics are conversion rate, pages per session, net promoter score, customer retention rate, customer lifetime value, CTR, and ticket volume.