Bing Ads
What is Bing Ads?
Bing Ads is a platform where ad campaigns can be run across Bing. Its activities are the same as Google Ads, where they can run search network campaigns like text or dynamic ads, create remarketing and product ads, promote mobile apps, and use targeting options like location, links, apps, reviews, and call buttons.
Bing Ads are much less used than Google Ads as its operations are very limited to some countries, advertising networks are available in the United States, and image ads are not ideal on this platform.
Even though the system enables copying campaigns from the Google Ads panel, it mostly gets lower costs per click and higher conversion rates due to its less competitive against Google.