Branded keywords
What are branded keywords?
Branded keywords are a set of keywords that directly send users to the specific page of what the brand sells. By using such keywords, even specific and popular variations of the same product can be identified.
For example, if a user searches for “Bata shoes”, they may see queries like
- Bata shoes for Men
- Bata shoes for Women
- Bata shoes near me
- Formal Bata shoes for men
- Bata shoes sports
These variations connect very much to the users as they can check and buy the suitable product. If the user is a male, he may look for formal and casual shoes that most men use. Thus, branded keywords help display popular ones among those types of shoes.
If the user is looking for Bata stores in his city or specific shoes, “bata shoes” can serve as the branded keyword and help the users reach that web page.