Demographics

What are Demographics?

Demographics are details about a particular target audience, such as their age, gender, location, education, hobbies, etc. These details are crucial in implementing marketing strategies; collecting them can help you classify the pain points and rectify or improve the strategy by understanding them. 

Demographics are very important in sociology, statistics, and related fields, and they also hold a place in today’s marketing, particularly SEO. Yet, there is confusion regarding how the audience demographics are to be collected. 

You can collect such information through the following methods:-

  • Direct Survey through Google Forms
  • Using Google Analytics 4 as an analytical tool. 
  • Using Google Search Console and Google Trends
  • Social insights of any platform
  • Referring to secondary data