Doorway page

What is a Doorway page?

Doorway pages refer to low-quality web pages specifically made to rank specific search terms. As a black-hat SEO technique, doorway pages can manipulate search engine indexing and boost rankings for low-quality pages and content. The following ways are the ways through which this technique becomes possible:-

  • Keyword stuffing
  • Page redirects
  • Cloaking

Now, Google is at the forefront of penalising such pages as these practices violate search engine guidelines. It can also ignore or deindex these pages, affecting the website’s credibility and ranking. You can use tools like Google Search Console, Screaming Frog, or Ahrefs to identify such pages, which may have high bounce rates, duplicate content and low engagement metrics.