Your website is often the primary point of online contact for potential customers, and as such, is the digital face of your business. Web hosting is the foundation that your website is built on. A foundation always has to be strong, to support the structure above – similarly, your web hosting has to be robust to be able to support your website efficiently and ensure smooth uninterrupted browsing.
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Technically it’s possible to connect your computer to the Internet and make it serve pages. But a home-based connection is not powerful enough to serve several users simultaneously. To be able to have web servers connecting to the internet powerfully enough to allow many users to access your site, you would need unlimited funds – which a small business is not likely to have. The answer? Web hosting companies, who maintain powerful servers to store web pages, and use powerful connections to the internet; they charge others a certain fee for allowing them to store their pages on their servers.
There are tons of options available today. So then the question arises, how will you choose the best web hosting for small business? It’s not an easy decision to take; you have to do thorough research before you select your hosting service. Being a small business, we can safely say:
Based on those facts, here are some tips to choose the right company to host your website:
Once you finalize your web hosting company, you need to decide what type of hosting would you choose for your website: shared, dedicated, hosted platform, or virtual private server? Most companies may offer you all types; all of them have their own advantages and disadvantages. So take some time to understand each one before making a final decision.
This is the cheapest, and most commonly used hosting. It’s also pretty easy to use, and there isn’t much price variation across hosting companies. Being a general hosting solution, it also supports a variety of website software. But before you happily sign the dotted line based on the low price, understand that here, low cost also translates to low quality, and low security. The control panel is also likely to be a bit confusing. You will also have to optimize the website performance, implement caching, handle the security, backups, and so on – all of which can really eat into your time, and not allow you to focus on your core business activities. This is not really the solution for serious business sites; however it is ideal for personal website hosting, like blogs, hobby sites, or merely informational sites.
This is also called managed dedicated hosting; kind of a cross between dedicated and shared, if you will. It is not as expensive as dedicated hosting, but costs a bit more than shared hosting, and offers more options and resources than shared hosting. You still need a certain amount of tech savvies to set it up and optimize it, and also cache, ensure security and so on.
Such hosting focuses on only one software platform. Like, there are hosts that only manage WordPress sites. The best hosts for blog sites (those on WP especially) are Hostgator, GoDaddy, Bluehost and Bigrock. With this kind of focus, you can expect high performance, enhanced security, and better support. These providers handle performance optimization, website backups, performance monitoring, and software updates as well, leaving you with all the time to look after your actual business. The negative side of dedicated hosting is that it’s targeted toward designers and developers, and may be a little complex for a typical small business owner; most of whom are just looking for a simple website that just works.
This type of hosting is the most inclusive; it goes one step further than dedicated hosting. Companies that provide this service for hosting a website, usually manage all the technical elements of your website, the design, optimization, security and the like. Since they are highly specialized, they also tend to be a bit restrictive. For example, Shopify serves online stores only. This hosting solution is also very user-friendly, but being restrictive, if you have special needs for your site, it may not be suitable. It is fine for a regular website, and everything will be taken care of for you.
To be able to quickly check what you in your website hosting service, we have provided you with a checklist:
We hope this makes your hunt for the ideal web hosting service easier. Good luck!
Acodez IT Solutions is a web development solutions company in India with clients all over the world. We are skilled in the field of digital marketing, inbound marketing, mobile app development and SEO services. As commerce is becoming more and more online, you need the services from the best to help your business thrive. And Acodez can do just that. Visit our website now to know more.
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