Google Ads Conversion Rates by Industry: How Do You Compare?
Google ads conversion rate is considered to be an extremely challenging game if you do not know how to play your cards right. The immediate
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Google ads conversion rate is considered to be an extremely challenging game if you do not know how to play your cards right. The immediate
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Measuring your success online can be confusing and a bit overwhelming when you have multiple metrics to consider. Today, eCommerce outlets need to measure brand
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The internet has changed the way that people live, work, and do business. Today, having a website is pretty much standard for just about any
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Digital marketing refers to the electronic marketing techniques involved in the identification, and development of the audience to convert them finally into customers. It is
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Technology has truly revolutionized how small businesses work. Before technology was this accessible, small businesses relied solely on word of mouth and in-person marketing techniques
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Do you know that you can increase your chances of ranking high on Google’s search results by publishing audio? Yes! Audio has a significant impact
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We’ve now got to the point where the mobile video is no longer a fad. When it comes to media/video consumption, the stats show that
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Customer engagement and lifetime value (LTV) share a direct relationship. A healthy customer engagement ensures that customers remain loyal and help lengthen their lifetime value.
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One of the most significant achievements for the business owner’s website is to get ranked high on Google. This not only makes one’s business popular
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There’s a new trend in town: an incredible rise in “Voice Search SEO” and this calls for everyone to take their time and learn about
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Today, Instagram has become the sweetheart for marketers. Close to 15% of the world’s population have at least an account on it and the majority
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Look out to the sales and marketing horizons, what do you see? Probably great content. For the most part, we can thank Artificial Intelligence solutions
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The advancement in technology has led to a massive growth of digital marketing. Virtually all businesses that are keen on leveraging technology to expand their
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Besides enhancing a company’s products and services, it is essential that businesses also learn to keep the interests of their customers close. You should familiarize
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Introduction Making predictions about the internet is a great way to look very silly. But just because people have been so very, very wrong in
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Planning to run a YouTube video marketing campaign? With more than 2 billion active users, it’s not difficult to see why YouTube is the leading
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The current trend in online marketing strategies is influencer marketing. The concept entails using influential people to help market and sell your brand or product.
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On the face of it, it would seem that Facebook is pulling ahead of every other social media platform. While all the plaudits should deservedly
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In 2019, our dependence on smartphones to navigate the world around us was already on the rise. The COVID-19 pandemic, though, took that to a
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As a marketer, the odds are that you’ve explored a host of social media marketing options. While the most popular money-making platforms include the likes
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Neglected LinkedIn in your business efforts? Big mistake! It is a goldmine of opportunities, completely on par with the traditional business toolstack – like a
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In this article, we will explore an amazing world that may be totally unknown to the reader: the worlds of ‘non-standard’ search engines. By ‘non-standard’,
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