Gone are the days when television and print media were the prime source of advertising, the trend is dramatically changing in recent years with the influence of the internet.
Yes, it is digital marketing that is making the entire business world to change from its traditional or standard method of advertising and growing business. If you are a business owner you should be updated with the digital marketing trends around you. Update your website conversion rate optimization strategies with the marketing trends that will rule the digital marketing world.
With enormous benefits enjoyed by the digital marketers, the trend now emphasizes every business, be it small or large to establish them online. Every industry is now turning its focus to digital marketing, which is creating a great opportunity for them to directly rich infinitive numbers of customers, without any geographical barriers.
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Here are a few factors and some digital marketing trends that will make significant changes to your business in 2019.
Content marketing, which is an effective source of business communication acts as a wonderful tool. Most of the marketing companies are now allowing their customers and clients to write blogs about their product and services, which gives a better idea about the company to the new visitors. Besides, such blogs also keep their customers and regular visitors up to date about their services.
As we all know, Facebook and Twitter are playing their crucial role in digital marketing. These social networking portals have attracted millions of people to not just become a member to share and like, but also to participate in active digital marketing, directly or indirectly. This has encouraged businesses to promote their product and service in social media. Social media marketing is experiencing tremendous growth and welcome since the year 2014, which is said to increase even more in 2019. So without any doubt, this will surely be among the top digital marketing trends that will rule next year.
Undoubtedly, mobile marketing will be a major shift from computers and laptops. The feasibility of Smartphone, which enables the users to smartly bring the world into their small display has changed the world of digital marketing since its launch. This trend is believed to grow tremendously, as it gives many benefits and comforts to the users. Moreover, the development of responsive websites for e-commerce has further encouraged the growth of mobile marketing by digital marketers. The increase of smartphone users is rapidly increasing rapidly with which mobile marketing will be an important factor in digital marketing trends in 2019.
Artificial intelligence has been the buzzword these days. It is being implemented to make our jobs easier. With AI, you can now analyze the search patterns of your consumers, their behavior, and then utilize the data available across the different social media networks, along with blog posts, and then implement these to help businesses realize and work on how users and customers reach their products or services.
For instance, look at those Facebook messenger bots – these will help in automating and optimizing customer services for better.
With AI, you can now directly get in touch with users and initiate conversations like these help in building an emotional bond by offering them with the essential information and tips. By the year 2020, around 25% of customer service would be driven by chatbot technology. In the year 2019, we will witness the number of businesses adopting AI to help save costs and speed up growth.
This comes right after AI because here we would be including AI to help with automating ad purchasing, which will help businesses in targeting certain category of audiences. An example of a special kind of programmatic ad buying is bidding or auctioning in real time.
With this kind of an automation, the conversion rates increase and cost of customer acquisition becomes affordable as the process becomes much faster and efficient. By the year 2020, it is expected that around 90% of the digital display ads will be programmatic.
Though Chatbots have been around for a while, their role in digital marketing has been increasing and by the year 2019, almost every area of digital marketing would slowly be chatbot-driven.
Since this technology that is based on AI implements instant messaging for chatting purposes, it has become easier to connect with customers in real time, regardless of whether it is day or night.
With this kind of an ease of instant messaging that these Chatbots offer, by the year 2020, it is expected that at least 80% of businesses would start opting Chatbots for their needs and ultimately save costs.
This is mainly because users love the interaction with chatbots, as these provide answers instantly, are never impatient at responding, they have a clear idea of your buyer history and are very responsive. These features make the chatbots offer customer service that is exceptional and they never get tired or impatient doing the same kind of tasks repeatedly – which releases human labor for more lucrative tasks.
Some of the examples of businesses using Chatbots for communication with Chatbots include Uber. They have been using it to communicate with customers to make it easier for people to hire cars, track the location of the car, send the time estimate to their people and also make payments.
In the year 2019, you would have to do something to personalize your marketing such that you get noticed in the long run. This you can do by personalizing products, emails, and even content.
Now, you will have more access to data, such as consumer behavior, purchase history and the links they clicked. This will help you to customize content based on their preferences. Personalization is the key to your customer’s heart.
In the future, emails would be more behavior-based and personalized for real time. In fact, emails that are personalized and behavior-based are likely to be read through three times more than the regular boring ones. Amazon and even Netflix have begun to utilize the personalization power in the form of text, search results, etc.
Video would be an integral part of digital marketing for the year 2019. It is found that around 50% of customers prefer to watch the video as it helps them to make a fitting purchase decision. More than 35% of customers are willing to call the vendor after they watch a video.
Around 70% of customers share a video that the like and 72% of businesses have found an improved conversion rate with the help of videos. This is not just the case with the YouTube videos. Video marketing benefits can be utilized well once you start broadcasting live on social networks, such as Instagram, LinkedIn or Facebook.
A number of businesses have found it beneficial after using it for product demos, videos from events, making of products, interviews, life behind the scenes at their offices, etc. This would be the best option for start-ups and small businesses as the smartphones and similar devices have got high-resolution cameras on which the videos can be shot and released over the intended platforms.
Influencer marketing is another important marketing tactic that would help you to drive your brand’s message to the market out there. You do not have to market your customers directly, but pay influencers to spread the word for you. This is one of the most effective marketing tools that would help you to reach out and attract consumers.
These influencers can be anyone, including celebrities, journalists or bloggers who can carry your brand’s message for you through the various social media channels.
Haven’t thought about it? Time to think and give it a chance.
We are all spending a lot of time on our mobile phones in a day. It is found that on an average people are spending not less than 3 hours on their smartphones. This is something brands can utilize to get into the good books of their buyers.
This is where ‘Micro-moments’ comes in – consumer behavior – a term coined by Google – it is something that will deliver your marketing message in a clear and concise manner, such that it generates consumer interest.
Here are a few elements that are going to bring incredible changes in the digital world:
The dominance of mobile phones would increase by over 93% of the overall world’s population. Undoubtedly, this would be the fact, as life would start revolving around mobile phones, which are playing a vital role in our day-to-day activities.
Mobile devices of various kinds, in addition to smartphones, are another influencing element to increase digital marketing in 2019. Gadgets, including tablets, phablets, and portable laptops with WI-Fi and 3G / 4G plans are expected to increase the trend of digital marketing.
To encourage mobile device users, the micro contents such as small images and infographics have also taken the vital role in the growth of digital marketing. This further increases the importance of having mobile-friendly websites for digital marketing in 2019. (It is not a norm but a necessity that a business has a mobile-friendly and responsive website by the year 2019.)
Marketers may focus more on blogging and writing new content in 2019, which is expected to increase the need for unique information. This helps them to push sales in an effective but effortless manner. However, quality does matter for a good SEO in 2019.
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