A/B testing
A/B testing is a method used to compare two versions of any web page, app, or campaign to check which one has the potential to perform better.
A/B testing, popularly known as split/bucket testing, is a method for testing user experience. Here, any web pages/apps/campaigns are compared when they are in the development stages. These second versions can be made by modifying the original version, which classifies them into variation and control, respectively.
With the use of statistical analysis, you can understand which one stands out better and what key improvements are to be implemented to enhance the user experience. Data-driven insights from such testing will help you conclude which will work perfectly for your business goals.
A/B testing is very important for websites, email marketing, mobile apps, advertisements, and other marketing campaigns. You can modify their colors, layouts, subject lines, CTA button texts, etc.