Backlink analysis

What is Backlink analysis?

Backlink analysis is a part of SEO activities, where backlinks are analysed in terms of quantity and quality. Backlinks are links that can lead you to another website from within a website. That’s why their use is significant in website rankings and optimisation. Their analysis thereby includes analysing the backlinks based on their number, domains, domain authority, and relevance to the content. The analysis is done as follows:-

  • Choosing the site for the analysis requires finding keywords and competitors and comparing them. 
  • Use tools like Google Search Console, Ahrefs, Semrush, or Moz to check the backlinks, auditing and spamming. 
  • Start collecting the data and keep them collected in spreadsheets so that you can use these metrics suitably.