Bait and Switch
what is Bait and switch?
Bait-and-switch is an SEO strategy that only boosts a website’s search engine rankings. This is possible by simply creating compelling content that doesn’t cater to users and search intents. Even though it ranks, such content may be deemed low-quality or a replica of existing content.
It turns out to be a deceptive practice, and over the years, such content has hurt many users as these pages have diverted their attention to something they don’t intend to shop or engage about. Especially, when someone intends to search for any courses or topics they are curious about, misleading content/ completely different content can hurt them.
Because of these activities, users feel cheated because the content they seek is no longer available. Furthermore, the trust of the users is also lost, which can put the site’s reputation at stake. Search engines have been penalising many sites that use such tactics just for ranking and for violating the guidelines while creating relevant content.