Conceptual searching
What is Conceptual searching?
Conceptual searching, also known as Semantic Searching, is an SEO technique that can be used to find the meaning and content of a search query, setting aside the exact words used. This technology has been developed using NLP(Natural Language Processing), machine learning, databases, and knowledge representation.
As it emphasises its role in the user’s search query, it tries to learn the user’s search intent and what keywords and phrases they are using to browse what they actually want. After analysing the query section comes data representation, where search engines can leverage knowledge graphs and other databases to understand the context of the user search.
Later on, search engines check the relevance of the content in terms of a topic, its sentiment and entities. They also ensure that they align with the query’s intent. After analysing the content and query, semantic search engines can show the relevant results to the user.