Conversion
What is Conversion?
Conversion is defined as the process of converting users into prospects. It can have different meanings, depending on the goals a website owner wants to achieve. The goals can be subscribing to a newsletter, making people complete their purchases, and so on.
In the end, conversion means nudging the users into completing a specific activity before they change their minds and leave the website. Thus, it’s also a KPI indicator that can be improved through good SEO, boosting user engagement and then conversions.