Conversion rate
What is Conversion rate?
Conversion rates are the ratio of the users who have taken their desired action to the total number of users who have visited that particular website. They can be expressed in terms of percentage as follows:-
Conversion rate = (No. of Conversions/ Total Number of Visitors)*100
For example, if 100 users have visited your webpage, and 20 of them have only completed a specific activity, that can increase your conversions. Then, conversions would be 20%. Whether the 20% is good or bad for your business depends on the type of product, industry and offers you can provide.