Conversion Rate Optimization (CRO)
What is Conversion Rate Optimization (CRO)?
Conversion rate optimization is a method of optimizing websites or apps to boost their action/goals. If a particular website has gained 20% conversion rates against its goal of achieving 40%. Thus, there can be room for improving the remaining 20%, which this concept can do.
This method is like a process, where the websites or apps have to check where users are active and how to divert them to your website. They have to be constantly in touch with the user elements so that users can be in comfort, and find their use slowly to complete their specific goals. Some of the targets you have to expect by implementing CRO strategies are:-
- Lower acquisition costs
- Improving User Experience(UX)
- Boosting Revenue
- Improving Retention Rates
- Increasing conversions