Cascading style sheet (CSS)
What is a Cascading Style Sheet?
Cascading Style Sheets (CSS) manage both the styling and presentation of a web page. CSS can be a core of SEO, as it can help ease page navigation. The navigation becomes simpler by crawling internal links and finding efficient content, which can boost the website’s rankings and enhance user retention.
It is crucial in SEO because pages can be structured based on how the content is fixed on those pages. It also supports the use of semantic markup, like header tags and all other attributes, which further assist in keyword optimisation. Therefore, it aims to boost a website’s visual appeal and usability, making it more engaging.