De-listing
What is De-listing?
De-listing occurs when web pages are removed from the search engine’s index. It occurs due to reasons like keyword stuffing, improper usage of doorway pages, and other black hat SEO strategies. These strategies can increase rankings and visibility of the web page by manipulating users.
These changes may be temporary or permanent, depending on the practices implemented. Thus, de-listing plays a crucial role in affecting a site’s health, reputation, user experience and compliance with search engine algorithms.