Disavow

What is Disavow?

Disavow is the method of telling search engines to ignore or remove backlinks that can negatively affect your website’s rankings. The reasons for negative rankings may be low-quality backlinks, penalties(manual or algorithmic), spammy links, etc. 

The process of disavowing starts with identifying harmful backlinks through Google Search Console or third-party SEO tools like SemRush or Ahrefs. Then, collect them in the format recommended by Google and upload your file using the Google Disavow Link Tool.