Display advertising
What is Display advertising?
Display advertising is a type of advertising that’s done on online media like websites, social media, or apps. It is mainly circulated as banners, images, and videos with a link for conversion. Platforms like Google Display Network allow these ads to be circulated by targeting the audience appropriately and aiming to make users complete their actions.
Simply, display ads are seen in any spot on a web page, with a catchy CTA linking to a landing page. These ads provide a visual impression to the users, and they can be very effective. As they can convey and engage people more than normal ads, they are chosen to be ideal compared to any other type of ad.
Even though these ads have pros, their cons can be that they are too minimal and have relatively low click-through rates and conversion rates.