Duplicate content
What is Duplicate Content?
Duplicate content is content that is very similar to that copied from different web pages. Too much duplicate content can harm ranking, and it is highly recommended that such content be avoided. Duplicate content is looked upon as crucial in SEO, as similar types of content may cause confusion in ranking. The reason behind this confusion is that search engines often get into trouble looking for content that is here and there, and get into chaos ranking such content considering its relevance and authoritativeness.
Because of the duplicate content, crawling also becomes difficult. The search engines have their crawling budget, and their resource is spent on already copied content rather than fresh ones. There are some more measures which can help you in reducing duplicate content issues, which can be as follows:-
- Content audits and optimisation
- Using 302 redirects to avoid those pages being crawled.
- Using canonical tags
- Using meta robots noindex
- Use tools like Copyscape and Google Alerts.