Dynamic content
What is Dynamic Content?
Dynamic content includes content that adapts to changes in user behaviours or preferences. This content doesn’t stay the same every time; it is personalised based on the changes that come. This type of content is mainly created using data collected through cookies, newsletters, sign-up forms, and so on.
The collected data is stored in a database that can be used to create dynamic content like landing pages, emails, newsletters, articles, product pages, website ads, etc. However, to personalise this content, one has to learn about the users, collect data, and make it mobile-friendly.