Google Penalties
what is Google Penalties?
Google Penalties are penalties imposed by Google for not considering its Webmaster guidelines while posting content. In other words, due to implementing black hat SEO strategies, Google understands its role and imposes penalties in return. These black hat SEO strategies are solely used to mislead users, and yet, such pages are manipulated to get rankings in SERPs.
Once these penalties have been implemented, websites or pages may lose their relevance in terms of their content and user experience. This results in bouncing back to zero rankings, and the users cannot get to your site. Simply, these penalties can drop your site’s rankings and traffic, affecting your goals of creating and enhancing it.