Inbound link
What are Inbound Links?
If website “A” adds a link from website “B”, then it would be an inbound link for website “B”. Thus, an inbound link can refer to the link that the latter can recognise. Adding these links generally means that the linked page or site has high-quality content and is worth adding to the relevant site or page.
Why are Inbound Links Important For SEO?
Inbound links are particularly different from other links like backlinks, internal links etc. If a user happens to see a link on the site, it is understood that added links provide more detailed information on the particular anchor text, which also relates to the content of the page or site.
To earn an inbound link, it is suggested to make an effort for guest posting so that relevant content comes in hand, which in turn helps in gaining visibility. Thus, these links serve as a “vote of confidence”, adding value to the site’s authority and content.
Other than the authority websites being added, one should understand the proper use of anchor text on a page. Try using a generic or natural anchor text that shouldn’t force a keyword, but indicate the value of adding an anchor text for inbound links.