Hexadecimal
Colours play a critical role in denoting your brand’s tone and identity. Hex colours is a term one hears in web design. Hexadecimal is used in web design to identify colours used in HTML, CSS and SVG. They enable developers to get the exact colours and colour combinations they want. Basically, hex colour codes are a method of designating specific colours with the help of hexadecimal values. They start with a hash (#) sign, followed by a 6-character long alphanumeric combination, referring to a very specific colour shade. For example, black is denoted by the hex code #000000 while #ffffff denotes white.
Hex codes are used because they facilitate editing the code to achieve minutely precise colour shades. You can get the exact tint of light blue, or dark green, that you want. Alternatively, generic colour names can be used, but they will give you generic colours, and not exact shades – and that may not represent your brand. To edit individual site element colours, you can make use of hex codes within CSS or cascading style sheets.
The alternative to hex colors is using generic color names like red, orange, and blue. These might get you the right general colors, but won’t give you the exact shade that represents your brand colors. You can use a resource such as color-hex.com to discover specific color codes that align best with your brand.