User experience (UX)
UX (User Experience) refers to the experience a user has upon interacting with a website or a product. The first and foremost thing an end user expects from a company is the high-quality experience which caters to the different needs of a user. UX, abbreviation for User Experience, ensures that users have a satisfactory experience from the product or services offered by the company. UX involves designing a website keeping in mind that all users aren’t alike and designing it in a way that will satisfy the needs of every end user.