27Oct 2017

10 Things to Consider Before Outsourcing Web Design Services to India

The maturing of the Indian Web Design industry has led to the emergence of Web design outsourcing as a popular business model for most Indian digital agencies. Over the past decade, the Indian web industry has witnessed a huge improvement in its scope of work. Consequently, firms readily come forward to participate and contribute in the global development of web talent.

However, the emergence of technologies like virtualization, cloud computing, and smart analytics is overhauling the traditional concepts of outsourcing and making web design agencies change their models of operation.

Therefore- before selecting a web design agency that can provide you with the best quality of output, you should consider the following factors.

1. Identify the Scope and Need

The biggest challenge in dabbling in the teeming millions of Indian web design outsourcing firms is to avoid making the wrong decisions. You can find a huge list of organizations when you Google search ‘Web Design India’, but you must be wise choosing the best from the rest.

It is therefore crucial to understand the need and the scope of your web based project. Though this may be tough, however, if you do not have a focused vision for your website it is advisable that you do not opt for outsourcing and start off on your own.

2. Know your product

The nature of your product/service may dictate the type of agency you wish to outsource your work to. If it is a technology intensive product, you would definitely prefer a matured web design agency which has a strong hold on the technology domain you specialize in.

3. Identify the Risk factors Involved 

While outsourcing work it is very crucial to understand the nature of the work in order to minimize the risk factors. Owing to the geographical distance, it may not always be possible to monitor and track the vendor to whom work is being outsourced. Therefore, it is always best to outsource work that has minimum risks involved.

4. Communication with Vendors

Clients should check to see if vendors have the proper outsourcing culture in terms of processes and communication patterns in place prior to outsourcing work to them. As most of the work is being done through verbal or written communication, fluency in composing and comprehending both is essential.

5. Plan Your Budget

 Though not as high as employing a full time developer in the United States or even Singapore, the standard pay package for engaging a web developer in India, is sufficiently handsome to create a dent in a not so substantial start up budget. It is advisable to think of other options if you do not have sufficient budget for it.

6. Test the Credibility of Vendors

It is always good to test the credibility and expertise of your vendors. Therefore, it is advisable that work should be dealt out in piecemeal to test their performance; if satisfied clients can dish out a full-fledged project. This will help to establish their trust and build the vendor’s credibility.

7. Talent Pool of Outsourcing vendors

It is very crucial to evaluate the skill level of the web design outsourcing vendor. For example, if they profess to be experts in high end RWD methodologies, clients should test their ability in their domain. This helps to prevent last minute surprises.  

8. Plan for contingencies

As work gets outsourced, your firm attains a global presence. Consequently, it is also impacted by events occurring in the local destinations of its outsourcing vendors. As a result, it needs to be geared with a backup plan to handle all such emergency situations.

9. Strong Project Management skills  

 You need to equip yourselves with strong project management acumen in order to manage resources in disparate geographies.

10. Location of Outsourcing Vendor

You should also consider the specific destination where the outsourcing web design agency is located. For example, different states in India would have their own unique advantages and limitations along with their service specialties as well as their own risks and rewards. Clients need to evaluate these and choose the option that will suit their purpose the best.

On that note- make sure you should follow the best practices and tips to effectively outsource your website project to right company in India

All the best!

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Rajeesh PK

Rajeesh PK

Rajeesh P.K. is the Director and Creative Head at Acodez . With an experience of 10+ years in UX Design & User Interface Design, when coupled with his expert coding skills in HTML5, CSS3 and Javascript, makes him one of the top UX Architects in India, with more than 15 international awards to his credit.

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