26Oct 2018

How To Create Awesome Product Landing Pages?

Gone are the days of static websites and even the rest like the carousels, and the ones with hamburger menus. Though, all these seemed to impress and weave magic in the minds of people in the early days of the web or maybe until a decade or so back, it was not until recently that people actually started realizing and differentiating between things that they need and need not.

Cool website Landing pages are the soul of any website design. Poorly designed landing pages are equal to grossing zero business. So, when you land up yourself on a landing page through an impressive ad, just to find yourself in an annoying place, how would you react? To be honest, you would never return. You would leave the page as soon as you can and then, find business elsewhere.

Are there any parameters on which you can align your landing page? Of course, there are:

It should be in synch with the ad that directs to the landing page.

Provide the promises you made. (Since, this is the reason why they are here. Why annoy them?)

Let it be impressive.

What happens when you don’t provide what you promise?

People lose interest in you. They vow to never return.

Increased bounce rates, which will spoil your reputation in Google’s eyes.

Reduced sales, which will lead to a loss in sales.

Negative opinions start spreading like wildfire ruining your reputation amongst all the audience.

How could you solve this? Remember, when Math taught us all problems come with a solution, so does your landing page.

An appealing user experience with an excellent platform to directing your users to fulfill their user goals is the door to conversion that starts at your landing page.

Why should you care about the user experience?

Weird question! You are doing business for your people, so if you do not provide them with a great user experience, how do you expect them to convert them into sales.

So, designing must be always intended and aimed at your people.

As a designer, everything starts at you and ends at you. It’s in your hands to take your people to the product. And, the experience that you provide them with while on their journey is something that matters. Their level of comfort, the interaction level, the ease of communication, problem-solving efficiency and above all whether the product satisfies their needs, marks your success.

And, the exciting part is that all this has happened within a short span of time of just 50 milliseconds that you have. This is where you can utilize your skills and talent and design a great landing page that people can relate to.

What kind of a landing page are your people expecting? No one knows exactly, but in a generic sense you could incorporate some of the above-listed items to design an interesting landing page:

Leads capture form that is clean, clear, and precise, and above all is secure.

Eliminate distraction (e.g., navigation elements, etc.)

Include enticing offers and compelling promises that actually are true. (A CTA that would not fail their hopes.)

Finally, timely response and completion of tasks without no time or effort wasted on waiting.

The ultimate goal of Marketing and sales efforts is conversion.

We are always striving hard to get more visitors that can convert into leads and prospects, which are ultimately our customers.

Once people take a liking for our brand and find it to be loyal and reliable, the chances of them buying our product is more. And to achieve this, we need to concentrate on our visitors in order to convert them to leads, which is the stepping stone to converting them into our customers and this can be done using a powerful landing page.

What is a landing page?

A landing page is a page on any website, which is intended at persuading people to sign up to an email list, buy a product, download a coupon or create an account on the website.

A landing page is dedicated to a single goal, so the layout and design become more crucial for a website to convert its visitors into leads.

But landing page differs from one website to another. You need to customize it based on your business requirement. Your landing page should be capable of getting your people to perform the main action that your business expects from them. A good landing page can enhance your reach and give a boost to your sales. We will examine further on how to make a perfect awesome product landing pages. By the end of the post, you will understand the basics of the landing page and its importance to a business.

Here Are Tips to Create An Awesome Landing Page:

This type of landing page is very important, if you are planning to launch a new product in the market, you can make a landing page, which will provide a brief information regarding the product you are going to launch. The main intention is to generate curiosity and spread awareness of your product. You can use “Coming-soon” landing page to increase your sale. You can get started with your landing page with these simple tips:

Brief About The Benefits:

You can brief out the benefits in bullet points and also keep your landing page simple by requesting your people for their email id to sign up. Don’t complicate your landing page with unnecessary stuff. It should be simple and convey the message of your business product.

Specify the Time of Your Product Launch:

There are many users who really wish to use the product first. They are the early movers in your industry as they are the ones to use your product for the first time and spread the word about the product. So make sure that you mention about the time period when you are going to launch a particular product.  

Easy to Share and Offer Rewards:

If you want your product to go viral, share it over the social media. So design an easy share button on your landing page and also offer rewards to all those who share your content with their friends.

Get Connected After Signup:

You need to think about the process which you are going to use after a user subscribes for your email newsletters. You need to offer them with a customized experience as this increases their closeness with your brand. You can use them to get feedback about the things they don’t like in your competitor’s products or the issues they face in your industry. With this, you will get a fair knowledge about what a customer is looking for in your product. This will help to enhance your product.

Tell Your Story:

Offer them a story, take them across the people behind your project and the vision of your product, this will increase the count of your loyal audience and some of them may even convert as an active partner for your venture.

Some other benefits of having a coming soon page are you have some early targeted traffic as qualified leads. Get feedback to refine your product and the best part is if no one is interested in your product, you can understand that there is no particular demand for your product in the market, and you can move on to something more interesting that will save your energy and money.

Now, the next big question is how to create a Coming Soon Page that will get converted into a landing page. You will have to do A/B Testing if you feel that one page is converting at a greater rate rather than the other one. It will help you to decide which one to follow for good.

You can seek help from these providers: Kickoff Labs, Unbounce, Lander for your Coming soon page although these tools are not free. As you need to do A/B Testing, it would be great to look for a freelance landing page designer. They can help you to create a cool website landing page, which will provide you with a more customized option to manage your page.

Video Landing Page

Most of the times, we cannot explain everything in a short page. You will have to explain the product and its benefits. These things are necessary mostly when a unique and complex product is being launched. It helps you to convert everything into a video format so that users will understand the product.

The video will specifically focus on the landing page. It will explain the core aspect of the page in video format. It does not mean that it will not contain text. The landing page should contain text.

These are the main things you need to consider before launching a Video on your landing page:

Your landing page should consist of a small 2-3 minute video, as most of the users like to see a small video rather than reading a long landing page. So including a relevant video can increase the conversion rate on your landing page.

The most important fact is that you need to place a good quality video on your landing page because your conversion depends on the quality of your video. If the quality of your video is not good, then the chance of skipping your video is more. Your video should need to be interesting so that user will be connected from start to end.

A professionally created video can generate a good amount of traffic. A good video means no blurriness, good lighting, no background disturbance, no echo problems, no stuttering, and clear speech. You can also take help of some of the online tools. You can hire professional experts through freelance sites or video marketing agencies. If cost is not a problem, it would be great to seek help from a video agency and it will be worth than using any tools.

Your Video needs to be entertaining and it should tell a story about your product in 2-3 minutes. You need to explain about your product and its main features, and how that product can help viewers to solve their problems. Longer videos have lesser viewer rate. If you want advanced results your video should be professional.

If You are Planning to Apply Video to Create cool Website Landing Pages, then Follow these Steps to Get Most of it:

First, decide what is your budget, a quality video per minutes will cost you more than $1000.

If you have a lesser budget, then cut the time, but don’t cut the quality. In the video, quality matters.

After this, you need to find a freelance explainer video creator for your video. You can find them on freelance sites like Upwork or Freelancer. If you are giving your project to a video creation agency, then they will take care to provide the best results. There exists a special place in the market for video creators like Video Brewery.

Now, you need to come up with your video outline and script. For this, you can take help of freelancers, or you can do it by yourself to save some money.

At last, before your video is ready to be published, try to get feedback to edit it further for better results. If there are none, then go ahead and publish it on your site.

Videos have a great role in turning your landing pages into awesome product landing pages, but only the video cannot help you to acquire new customers, so you need to use content in your video landing page, as Google is more interested in the content-related landing page. Add content to your landing page as it helps to rank on Google for your landing page.

Lead Generating a Landing Page

There are two types of traffic you get to your site. First traffic is new traffic also known as cold traffic. Cold traffic is not aware of your product and services. They are very new to your services. And the other type of traffic is old traffic, we also called it “warm traffic”. They are the ones who already know about your brand.

Chances of purchasing a product from you is more in the second type of traffic. So, you need to offer a customized landing page for both types of traffics. You need to treat your cold traffic with more care than the warm traffic. You should avoid sending your cold traffic directly to your product selling page.

The chances of getting sales through cold traffic is less. So you need to send cold traffic to another hierarchy of your sales funnel, which would be an awareness stage for your product so that when that viewer comes again then will be you warm traffic and chances of getting sales through them is more.

You need to create two landing page for your traffic. When you start getting signups from your cold traffic landing page. Now you can send an email and build a relationship with your audience.  Once you build some good relationship with your audience. it is the correct time to send them to your product landing page. If you are creating a cold traffic landing page then you need to bribe them with something which is valuable to them. In other words, it is known as a lead magnet. You can create a lead magnet based on your viewer’s requirement. If you want to know what a lead magnet is and how to create a lead magnet one which converts highly we will tell you.

Some basic elements for an effective lead magnet are that it should be audience-specific. This means that the product and the traffic interest will be relevant, another factor is the value of the lead magnet. Examine whether the lead magnet provides value to your audience. And the last point is feasibility. You need to check how much you can provide value to a person with your lead magnet so that it is not too much or too less.

Problem-Solving Landing Page

Till now, we discussed awesome product landing pages, we can also create landing pages which can tackle a problem.

We need to focus on two main points to get this done:

First, you need to focus on headlines, which explains the problems your product can solve and other is a call-to-action button that is solution-based. Call-to-action button is a place where people click and convert. Normally, we create a call-to-action button with general phrases such as “Learn More”, “Download” and “Buy This”.

But for a problem-solving landing page, you can create Call- to- action that focuses more on providing a solution to visitors. For instance, “I want to lose my weight”, “I want to lose my belly fat”. If you use more descriptive CTA, the chance of getting more click is higher.

You can add more customization like “today” & “now” to get more attention.

If you want to learn more on how to use a call to action button more effectively, read this blog by Neil Patel.

Customize Product Choice Landing Page

We love everything about our product, but not necessarily the user will. Sometimes they will love some of the features of your product. But they do not buy your product because they are not happy with all the features you have, and they leave your page without buying.

If we can provide them a freedom to choose from our features there are more chances of getting the conversion on your page. Here comes the role of customized product choice landing page, where the user has the option to choose from the features. They can choose the features they like and they can leave other features which they don’t want. This kind of landing page will be very useful to those potential customers who want only some specific features.

It is better to provide features in this kind of landing page, let visitor choose from the features and based on that you can lead them to a different landing page. You can check out Hubspot for this kind of landing page design.

Essentials of Cool Website Landing Pages

The Absence of Unnecessary Navigation:

The landing page is not a usual web page and you must do away with any extra link other than required for the user to respond to the call for action. If the landing page is an advertisement for an eBook, it should have a brief explanation, an image and a link to the site where the user can buy the book

Page Layout:

There is no set pattern for the page layout; however, elements that must be present in it are a background image, the company’s logo, the call for action and the link. If you want to capture the user’s e-mail, you can add an email field too.

Color Combination:

Every color has its own meaning. Red color signifies urgency and blue signifies a sense of security. Choose the colors that you use in your landing page carefully.

Quick Contact Form:

A contact form is the most important aspect of a landing page if the objective of the page is lead generation. The important thing to be considered while designing the form is that it should be small and intuitive. Restricting the fields to a minimum (Name, Email, Phone & Comments), would be ideal.

Call to Action:

A call to action is a must for all landing pages as they are intended to encourage the users to sign up with you. A call to action must be in sync with the target audience and should be designed in a way to excite the users to try it.

Responsive Design:

The landing page like any other webpage must be responsive, i.e. it must be compatible with the mobile browser as most of the people now browse on their mobile phones and tablets.

Social Proof:

If you are able to provide your users with social proofs, i.e., testimonials from users along with their pictures, it will work in your favor because people do not like to be alone in an unknown place.

You are now good to go and can start with your own landing page keeping in mind all these technicalities. But how do we ensure that these cool website landing pages that we have created would offer a seamless user experience?

1. Videos can be leading and misleading too, but you need to find a balance

There are two kinds of videos here. One is the persuader video and the other is the explainer video. Most people do it wrong often. So, which one should you be using on your landing page?

How about a persuader video? What’s your opinion?

Now, some logic!

Persuader videos have real-time impressions on people. They love to hang over when they could see some real-life activity. These videos take them on a tour of how your product is designed to work and even you could include existing customer testimonials and how they found your product to be life-changing. Explainer videos can be misleading; since these animations do most of the product promotion, which you could even include on your social media page.

We want real-time human interactions to take place and this cannot happen unless you have real humans online. If you could get an existing customer to speak up for you and your product then, it could work wonders as this helps in generating trust. And, people trust it when others say!

2. Navigation: Is it good or bad?

Would you like to navigate or scroll?

One-hundred and one percent of people want to scroll over navigation, which is out of trend today. So, when there is no navigation, you do not have to be insecure about where you would include all the landing page elements and end up crowding the space above the fold with a lot of garbage. This happens because all those elements seem to be too important to be missed out. And, you really do not want to miss out on your customers just because you didn’t include one or two of them.

An excerpt from an observation from Click Tale’s user scrolling research history parameters reports that:

Pages with scrollbar attracted more than 90% of page views, which is really impressive

And, this accounted to more than 70% of scrolling activity

The rest 20% accounts for scrolling from top to bottom, which is, of course, a positive sign.

People love scrolling. So, now again the ball is in your court. It all starts from how well you manage to convince your people and ensure that they stay there and while they are here they get some time to view the benefits and finally, they decide to click-through making your CTA a great success.

3. Visual Cues

Otherwise, also referred to as the anchor tags, are the guide that directs visitors across your website to that location on your landing page, where you want them to be. These visual cues that could be anything including human sight or arrows all need to point to the CTA button, which is your door to conversion.

Try including anchor tags at the bottom of your page which will coax your people to scroll across and come down toward the end of the page.

This is how you could get your users to jump from one point to another on your page through the links that you have.  Make it easier and navigable for your users helping them find the treasure on your landing page.

4. CTA Buttons

We have discussed this already. But there are dos and don’ts that we need to be clear about.

The most important of all on a landing page is the CTA button. This should be something that people can relate to and easier for them to follow and stick. So, how could you ensure that it stays in their heart forever?

Color it in contrast to the landing page’s color. This way it will be noticeable and strike the eye and also, make it sticky so that it sticks to the mind of the visitor as and when they scroll.

A great viewing experience and excellent user experience is what matters the most when someone is at your website on your landing page. Give them what they need and they will return the favor as a courtesy for what you have done for them.

These are some of the simple things that you could jot down in your UX design diary which will help you with designing the next time you are designing a landing page.

The ultimate goal of Marketing and sales efforts is Conversion, We are working to get more visitors, leads and customers so that they take the next move on our page. If we get them involved in our brand the chances of them buying our product is more. And to achieve this we need to target our visitors to convert them to lead and this can be done using a powerful Landing page.

A landing page is a page a visitor arrives at upon clicking a referral link to the website. The success of a landing page lies in achieving its visitors to perform the desired action. The desired action is often tied to the business objective and is technically called the ‘Goal’.

Where Do We Start?

Creating a landing page is not so easy-go thing. It takes years of digital meditation to finally fix a page that converts. The design components, the psychology of your visitors without failing to recognize what your customer wants are some of the major factors that matter when you create a landing page.

Landing page often presents challenges to online marketers. Skillful optimization is one of the critical parameters of online marketing campaigns, especially when it comes to paid ads.

The truth is there is no perfect paradigm shifter for designing a landing page. But, there are several tried-and-proven techniques of designing landing pages as per expert recommendations.

The first and foremost thing that you need to keep in mind when designing a landing page is that you cannot use the same parameters for designing different landing pages.

There is a lot of difference between these pages based on the product, niche, value proposition, shipping method, audience, purpose, intent, and others. The same approach does not work for all kinds of landing pages. But, the truth is you can find a lot of things in common when you compare landing pages that enjoy a high-level of conversion.

Here are some tips to keep in mind to building a successful landing page that converts visits into business:

1. Headline:

As you know landing pages do not usually showcase a lot of content. It is constructed to be precise and understanding. The whole purpose of the site and why people are here is to be conveyed in a few words through your landing page and if you ask me what are the ingredients to the success of a landing page. The first thing I would recommend is a headline.

What do you think is the first thing that someone notices when they arrive at a landing page or for that matter any page on your website?

Of course, it is the headline. The headline conveys a lot. It is capable of generating interest, grabbing the attention and also helping people understand what you have got for them.

So, now you know where it all begins.

Yes, the design of your landing page starts from its headline. How do you design a perfect headline?

It should be impressive, check whether it is capable of grabbing the reader’s attention.

It should be capable of conveying to the user what the product or service is about. When it comes to images, headlines can work wonders if it describes the product or service very well.

No one is interested in reading headlines that are volumes longer. Keep it precise. It should not exceed a maximum of 20 words, if you can keep it to 10, then great.

2. Sub-headlines that Grab Eyeballs:

Your headline should be strong enough to grab the user attention. Once you manage to grab their attention, then, you need to develop a sub-headline that will make them think and take an action.

And, where do you position this sub-headline?

It should come right after the headline that forces your visitor to stay on the page.

Also, ensure that you mix in a certain element of persuasiveness in your sub-headline. This is the point where you can force your people to stay on the page. All that you can do is take the concept of your headline and develop it further.

Add some in-depth content to your sub-headline and let it convey a higher level of information than the headlines.

3. Important Elements Include Bullets, Whitespace & more:

As we know and we practice, not even one of them amongst has got the patience or the time to read everything that is written on a page. It is boring!

And, also, sometimes there is a lot of crams fitted in so that the page appears full. But, the readers have no interest in reading all that. Only, the main points impress them. So, don’t mistake that they are going to read through all the content that your content writer has worked upon.

Most of the people love to scan and skim through the bullet points.

When you have bulleted the main points your people’s eyes will scan through these and they will read out only the points that matter to them the most. In other cases, they will leave your site when they reach the fold.

Everyone loves empty spaces. So, it is one of the best practices to have empty spaces across your design.

Let your design be clean such that it will divert your reader’s attention to the main aspects such as the offers, benefits, and call-to-action that you have got there.

Colors are another important factor that needs to be taken into consideration when designing a landing page. It is always best to implement call-to-actions in contrasting colors that is sure to hit the reader’s eye.

4. Adding Images:

Are you aware of the fact that the human brain is capable of processing images 60,000 times faster than ordinary text? So, when you have got more text on your landing page.

What kind of images do you choose?

These pictures should be large in size. And, also don’t forget about the relevance. It should be in relevance to the product or service that you are specializing in. When you are selling physical products, it is a good idea to include the image of this particular product in your landing page.

While selling a product, ensure that your image is capable of grabbing the user attention and also, showcase the relevance of your product. Use high-quality images and this is not somewhere you can flaunt your skills in Photoshop.

5. Explanation:

You have a great headline and sub-headline that is capable of attracting your customer’s eye, but they should be able to understand what kind of product or service you have got. Unless you provide an interesting explanation to your product or service, you will lose your customers.

Be straightforward when you are describing your product or service. You do not need to stuff in a lot of impressive factors.

So, where do you fit in an explanation?

You can incubate it with your headlines or provide an entirely separate explanation.

The following elements need to be incorporated in your explanation:

Headlines

Sub-headlines

Images

And, a separate paragraph on what your intention is.

The explanation should be beneficial to the readers.

6. Content:

Another point that matters is the content that you include in the landing page. Remember, this is your landing page and you do not need to use a lot of content to explain to your users what you have got there.

A little information that conveys about your product and service can work wonders.

A small paragraph or just 2-3 sentences could convey what you are doing here.

7. Follow the 5-second Rule:

Now you know very well the importance of having content above the fold.

The fold is one of the components of a web design that is much debated about amongst the web design committee.

Before the reader reaches the “above the fold” section there is something that will draw them to this portion of your webpage.

Yes, you guessed it right! I am driving you to the 5-second rule.

The first impression is always the best.

Researches and studies say that a website needs to work out the magic of impressing a visitor within 3 to 5 seconds or they will leave and will never again return to the site that annoyed them.

Friends, this rule is meant to help you create awesome product landing pages because no prospect will stay on a page that looks unappealing from the start.

8. Objective:  

Ask this yourself – what is your objective? What do you want your website to do for your business? What do you want the visitors to do post landing on your website? Categorize your objectives into primary, secondary, tertiary etc. Brainstorm. Come to the point. Build your landing page keeping the very same objectives in mind.

9. Respond to the Search Query:

Remember that your landing page plays the role of a sales executive in retail stores. The ‘search query’ is by what a visitor discovers your website. The landing page is the ‘responder’ to the search query. Keeping this in mind, build a landing page that precisely addresses and highlights what the visitors are looking for.

10. Do Not Overwhelm:

Do not clutter up your landing page with loads of information. Use a minimal number of words. Avoid unnecessary navigational links. In some cases, it’s okay to not have any links at all. Throwing up a lot of information will overwhelm the visitors and stray them from reaching the desired objective. Present just what is relevant and might be useful to the visitor. This makes it easy to convert.

11. Above the Fold:

Make sure you get to the point and grab visitors’ attention as soon as they land on your page. Keep all the necessary information and the conversion point above the fold.

12. Show Them What to Do:

Include effective call-to-actions on your landing page. Tell your visitors what you want them to do. Sign up for a newsletter? Drop an inquiry? Download a brochure? Add to cart? Illustrate clearly how they could complete the desired action. Churn your visitors into whatever goal you have set for the page.

13. Directional Cues:

Directional cues are like roadmaps for the eyes. For instance, a landing page that has image elements, videos etc. could interfere with the visual focus and get visitors distracted from the conversion point. In such cases, a directional cue (usually in the form of arrows, or finger pointing etc.) that shows the lead form, sign up button, download link etc. can get the visitors’ attention and direct them to the goal you’ve set.

14. Do Not Ask a Lot:

If you have a lead form on your landing page which is your conversion point, make sure you do not deter the visitor from completing the action by asking a lot of information. Make sure your form only contains the information fields that are absolutely necessary. Remember that you could always contact the lead generated via their contact number or email id.

15. Creating a Sense of Urgency is Important:

You have got a call-to-action that is designed in contrasting and appealing colors and also the content on these buttons is highly attractive that will ensure that the customer clicks through.

You are indeed smart if you have managed to bring your customers this far.

But there is another thing called Unique Selling Point which should be unique and unless and until the customer finds it to be unique what is the point of having one?

The main aspect of designing a unique selling point is that your customer wants to find out the advantage of choosing you over your competitors.

You can use your company’s tagline or any other unique selling point that would make it clear to your people on why they should choose you.

The next is a need to make an immediate purchase. For instance, have you noticed something like “limited seats left!”, “limited period offer” etc.?

It is easy to drive attention when you create a sense of urgency. They feel that they need to make a purchase today or it is never going to happen again.

16. Answer the question “Why should I buy from you?”

Good question!

I have myself thought along the same lines while visiting certain websites or if someone coaxes me to make a purchase from them. Of course, we all have thought of it at some point or the other. Why do we buy from someone?

What is it that you have got that your competitors don’t have?

It needs to be handled smartly and wisely.

Give a convincing answer to their question by displaying the irresistible benefits that you offer.

They should realize that the coupons, contest, services, products or whatever you have got is the best and something they are really in need of.

Use attractive words and images to highlight your value proposition and this will ensure that you have cool website landing pages that will convert.

17. Know What, Why and for Whom you are Designing:

The most important factor that you need to consider when designing a landing page is that you are designing it for real people living in the real world. Not all the people out there are your customers but there is a specific category that belongs to your customer list.

Study them. Find out their likes and dislikes. Chart out their demographics. Identify their online behavior before you design the landing pages.

Once you have done a thorough research of your buyer persona you have a clear idea on who they are and you can use common traits to design your page.

You are not alone in the competition. There are others doing the same business and they will do their best to make it your customer’s heart.

Your smartness lies in ousting them. It is important that you conduct a research and analysis of your competitor’s landing page. This will help you to develop a landing page that is different from theirs but is impressive.

Last but not the least comes the offer that you are providing.

You are offering something to your customers. So, when you are designing the landing page firstly, you need to analyze what these offers are and also, answer a simple question like “why they should care about what you have got”.

It should be designed for:

Solving a problem

Design a unique campaign

The benefits of your campaign and how it will help your customers.

18. Include Your Contact Information:

You are here to close customers and make a profit. But, unless you do not exhibit genuineness no customers will make a purchase from you.

Show them that you have an address, a contact number and it would be a great idea if you could include details such as the map of your location which shows that you are accessible and the very fact that you exist.

Customer testimonials are a great way to show that people trust you and they make a purchase from you.

You could exhibit some of the good quotes from your customers on your page. It gives evidence on your genuineness. Also, include social networking links that will take your visitors to the social endorsements that your existing customers have gifted you.

It would be great if you could also include an image of your customers on your page who have contributed to those good words about you. It adds credibility to what people say.

Behind the scenes, a scenario is something that people love. We all like to have a sneak-peek into what is happening behind the scenes in any company.

Give your people a glimpse of the team that is working and communicating with them. The simple formula of humanization works out here.

19. Credibility:

It has been proven that people tend to believe testimonials from even those whom they do not know. It also helps to put up reviews, social media ratings, awards etc. on the landing page as it helps to build your credibility.

20. Landing Page Needs SEO:

Surprised? You don’t need to feel surprised! Just like you optimize any other pages of your website it is important that you need to optimize your landing page for the search engines because people are searching for you.

Here are some of the important tips that you need to follow when optimizing your landing page for the search engines:

Page title: It is important to include keywords in the URL path of your landing page. All that you need to do is to assign a title to your landing page. And, ensure that this title is included when you are creating the page for your website.

The content: Google plays it hard when it comes to understanding what kind of content is there on a page. It is your responsibility to ensure that your page can convince what you are doing here to Google. The best way to convince is by adding the keyword text phrases of what you do in your landing page’s content. It will help Google to understand whom you are targeting just like your people.

Meta tags: Not heard of it before or unsure of how to create a meta tag? Don’t worry! I am here to help you. Meta tags could be considered as one among those components that are found in a site’s backend. Google reads through all this backend stuff. So, now what do you think Meta tags are doing here? They are important. You need to include these in your title, keywords, descriptions and similar attributes. You can use alt tags for image descriptions.

Social share buttons: Any page looks incomplete without these social share buttons. In the early days of the web, it was ok if there were no social share buttons included in your page because back then, people were less socializing in the virtual world. 20 years later the scenario has changed. Today people are more active in the virtual world rather than the real world.

So, if you are designing a landing page without social share buttons, you are driving yourself into great loss. From Google’s perspective, a landing page without these buttons is useless. Think it for yourself what use is a page that does not have these buttons?

Include these social share buttons at the top of your webpage and ensure that these are visible.

21. Test:

Only testing your landing pages can tell you what’s working best with your target audience. You could implement split test (A/B test) with variations of your web pages in terms of text, image elements, colors, layouts, CTAs etc. Be bold, think out of the box and let your creativity out. You will be amazed at how even granular changes can create big impact on the conversion rates.

How has your experience been with landing page optimization? Are these awesome product landing pages? How many conversions so far?

We can help you create awesome product landing pages.

Acodez is a web development company in India offering all kinds of web design and development solutions to our clients in India and abroad. We can also help you with SEO services which are mainly related to digital marketing and inbound solutions for a business that takes it to the wider crowd online. We are also considered as one of the best ui ux design companies in India by many rating agencies and we have also won several awards for our UX, UI designing works.

Looking for a good team
for your next project?

Contact us and we'll give you a preliminary free consultation
on the web & mobile strategy that'd suit your needs best.

Contact Us Now!
Rajeesh PK

Rajeesh PK

Rajeesh P.K. is the Director and Creative Head at Acodez . With an experience of 10+ years in UX Design & User Interface Design, when coupled with his expert coding skills in HTML5, CSS3 and Javascript, makes him one of the top UX Architects in India, with more than 15 international awards to his credit.

Get a free quote!

Brief us your requirements & let's connect

Leave a Comment

Your email address will not be published. Required fields are marked *