17Apr 2023

Why Advertise on Facebook? Top Benefits and Reasons

Facebook ads profit from being one of the cheapest types of ads. You can spend 5 dollars literally and achieve a thousand. To obtain the same crowd, there is no sense paying more on radio advertising, TV advertising, posters, and other traditional marketing. You have to do business, and you need to reach them in proper hands! Here the role of social media in digital marketing is something big. The power of marketing through Facebook is high. So why Facebook? You can see the detailed description below! 

  • Audience: There is 2.41million facebook active users. Since it’s a vast market to build the business, and that grows the leads and business. So you have to do is that focus on such people.
  • Facebook Opportunity: Facebook has given a laser target. That you can target those people, who are being fit into this field.
  • You don’t have to be next Coca-cola or Pepsi to start an ad on this field. You can begin to ads with a very modest amount like it costs Rs.40. So you don’t have to pay significant amounts for ads to reach your audience! Facebook is something excellent social media application to achieve the targets.
  • Re-Marketing: This is something important to check in this field. You are showing the ads which are already connected with you. Showing such ads to the people who are already connected with you is the re-marketing.

Consider Facebook as Your Marketing Platform

  • Focus yourself on generating leads through Facebook. It can be a lead through email, information, Phone number. Personally, it can be the lead through email. That is something the best idea from our personal experience.
  • Generate sales through Facebook. You have to target the right audience. Find the correct leads and convert them to the sales. Use your customer to get some lookalike audience, so that you can increase the sales.
  • Warm Your audience! Some people are in the state of cold that they don’t try to buy any products, you can warm such customers to make them buy the products.
  • Re-marketing is very important. You can easily re-market with the activities you have like turn on the website, FB, Instagram, etc. By doing the re-marketing, you can quickly get more and more leads. 
  • You can able to build a custom audience, lookalike based on it, that makes the business to get more reach.

Power Re-Marketing

The customer needs to watch the advertisement almost seven times to make any placement!

If the customer sees your ads, the chance of branding and reachability is high. If you search a product on a site when you close that page and while you open the facebook you can see the ads coming up. You get intended to it for buying that product while you see them frequently.

  • Follow with your people, based on their interest, brand them properly once they close the site it should get visible on their following pages.
  • The cold audience must be warmed up and polish them to buy the product. Take all the audience who visited our site and show the ad on facebook. We are warming the cold audience based on the parameter that they visited our blog. In their minds, they may be looking for a digital marketing course or digital marketing institute or Digital Marketing Career, etc. that is why they are searching for it. To discuss their needs and warm them properly.
  • Segment list based on people who genuinely get interested in your product and start showing ads on the customized base. Boost the permanent audience to buy the products.
  • Cost should be less compared to other things for re-marketing. We can put them in the form of a tunnel. 
  1. Top one: Cold audience were we put more budgets 60-70%
  2. Middle funnel: Warm audience were we set budgets of 20-30%
  3. Bottom Funnel: conversion; Business happens

To Whom You Can Market?

The people who are in your mail list, website visitors, any ad liked audience, any person who wanted, shared or subscribed. So tracking such customers accurately to make business leads is possible.

Acodez is a top-leading digital marketing company in India offering online marketing solutions to help our clients take their businesses to the next level. Our services include SEO, SMM, SEM, PPC, Email Marketing, Content Marketing, etc. We are also a renowned website design company offering all kinds of web design services at affordable prices to our clients in India and abroad. For further information, please contact us today.

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Vipin Nayar

Vipin Nayar

Vipin Nayar is the Digital Marketing Head at Acodez. As a Social Media, SEO & SEM expert with over 8 years' experience in online marketing, he uses his keen insight into customer behaviour to formulate innovative strategies that helps clients enhance their online presence & open up new business avenues.

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