Exit rate
What is Exit Rate?
Exit rate is the percentage of users who leave the website after exploring other pages. It’s a great indicator for improving conversions and retention by identifying low-performing pages, optimising content and loading, and fixing technical issues. The exit rate can be calculated as follows:-
Exit Rate = Total Exits from Page / Total Page Visits
You can reduce exit rates by improving user experience, fixing navigation issues, avoiding irrelevant content, and optimising for mobiles.