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Explore the latest trends and find our updates on all you need to know about what is happening in the world of web and technology.
Planning to run a YouTube video marketing campaign? With more than 2 billion active users, it’s not difficult to see why YouTube is the leading
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The current trend in online marketing strategies is influencer marketing. The concept entails using influential people to help market and sell your brand or product.
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On the face of it, it would seem that Facebook is pulling ahead of every other social media platform. While all the plaudits should deservedly
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In 2019, our dependence on smartphones to navigate the world around us was already on the rise. The COVID-19 pandemic, though, took that to a
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As a marketer, the odds are that you’ve explored a host of social media marketing options. While the most popular money-making platforms include the likes
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Neglected LinkedIn in your business efforts? Big mistake! It is a goldmine of opportunities, completely on par with the traditional business toolstack – like a
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In this article, we will explore an amazing world that may be totally unknown to the reader: the worlds of ‘non-standard’ search engines. By ‘non-standard’,
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Connected Retail, unless you’re a professional working in the area of large distribution, that term probably doesn’t evoke much for you. It’s a pity because
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Customer service has always been an integral part of businesses, large or small. And in today’s competitive world, satisfying the demanding customers is more vital
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Email marketing is the best digital marketing strategy and has been for the past many years. No matter what platform people use for social communication
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Twitter is the cool kid in the social media scene. Everybody wants to get on the #trend and discuss emergent issues. Granted, all social media
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Are you a small or big local business owner? If yes, then being part of the internet – the global phenomenon – is the right
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Video marketing is where all the action is today. Thanks to mobile technology increasingly penetrating civilization, consumer’s demands have changed. Most people want instant and
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Reading is a great way to relax. Once you get into the flow state, you become immersed in your own realm, and time seems to
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A simple Google search will tell you plenty about how you can bolster your SEO strategy. While there’s much info out there about things like
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We are living in a tech-savvy world and over the last few decades, digital marketing has undergone tremendous transformation. For you to cope with stiff
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Social media monitoring, social media listening, and brand tracking are three terms that many people use interchangeably. However, there are some differences between them. What
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Social networks like Facebook, Twitter, Pastebin, et al. connect us with our family, colleagues, schoolmates, business partners, and customers, and even absolute uncos. Everyone enjoys
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If you intend to enjoy success online, you need to employ powerful SEO strategies. The focus of SEO is to put your website in front
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Social media has become part and parcel of everyday living. There are more than 2 billion active social media accounts in use around the world,
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Social media marketing is an aspect of digital marketing that has grown in leaps and bounds over the last few years. More brands are waking
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Today, almost every business has a branded social media profile across the major platforms. It wasn’t always so. In the early days of social media,
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As you know digital marketing is an ever-changing domain. Every day, new changes are hitting the industry. If you are into digital marketing, you’d be
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With the rapid proliferation of information technology (IT), business processes all across the industries have also been changing their modus operandi. Terms like e-commerce, e-tailing,
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Years back, when search engine optimization (SEO) was introduced for optimizing websites for better visibility, no one cared about anything else. No one ever thought
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