Above the fold
Above the fold is the part of the content visible to users before they scroll down the webpage. The visible content suits the user’s device, and content on different screens is visible very differently.
Above the fold is the visible part of any content on the webpage before users scroll down. The idea of “above the fold” is derived from newspaper publishing, where articles are folded into folds that attract attention and are read by people. Likewise, most of the content is arranged, and what attracts the audience is placed above the fold.
This concept implies impressing visitors in the first place. That can make visitors stay longer and feel content with visiting your webpage. User experience is thus emphasised to attract audiences with this concept. With more catchy headlines and CTAs, people would find it comfortable to engage within the page, increasing conversions further.