Arbitrage
What is Arbitrage ?
Arbitrage is a concept in economics generally used to exploit price differences in different markets so that people can attain profits by buying at a lower price in one market and selling at a higher price in another. It’s also called flipping, and the same concept applies to search engine optimisation (SEO).
Arbitrage is a digital marketing strategy where you can find high-search-volume, low-competition keywords and generate traffic by optimising the content. This strategy aims to maximise revenue while minimising the costs incurred for driving traffic and ranking. It ensures that the return on investment(ROI) exceeds the cost, which can bring in profits.