Directories
What are Directories?
Directories are search engine-like websites where businesses can be listed. Like the directories with yellow pages we actually have today, website directories are places where companies can list their details, their websites, contact information, location and other details are listed in such directories.
Even though years have passed, directories still provide details for businesses that are familiar and reach a wide audience. Their mode of activity has shifted to an online space, where today’s businesses list and use them as an SEO strategy to increase their visibility and online presence.
For some reason, directories have been seen as both good and bad for SEO. The challenge and bad idea they possessed was that they never served the user’s purpose, and were spam lists generated for links. At the same time, they are seen as a good way of improving a website’s search engine rankings in local searches and receiving quality backlinks for the same site. All these measures are used to elevate the online visibility of a business by including its details.