Email marketing is the best digital marketing strategy and has been for the past many years. No matter what platform people use for social communication on the internet, they all have an email address.
And their email address is the best way to approach them and market your brand because no matter how busy a person is, they always check their email.
You cannot spam a person’s inbox with unnecessary emails, but you can keep your emails attractive and direct. In simple words, email marketing is when you devise an email strategy that comprises a promotional message and sends it to your email list.
Your email list is potential future customers, which ultimately convert into loyal customers if you have a great digital marketing strategy.
It doesn’t matter if your business is just an online operation or you have a physical outlet. What matters is your digital marketing strategy.
In this age, when everyone has the internet in their pockets, you need to reach as many people as possible to take the lead in a competitive market.
Using email, you engage your customers in a marketing funnel; first, you attract them to your brand. They acquire more knowledge about your business or visit your website and soon enough become valuable customers.
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Mailchimp
Now you are all in for email marketing; you need to decide which software to use for your email marketing strategy. Mailchimp is one of the best software for email marketing out there.
Mailchimp is like a helping hand in your marketing strategy. It offers many features for you to create and send emails to your customers, clients, and audience.
Mailchimp creates the mailing list, but it does not only do that. It gives you complete control to create a great marketing campaign.
It gives you access to features such as automation features, review, testing, and segmenting your audience into different divisions based on their age location preferences.
Mailchimp has Great reviews from its users, and it has proved an excellent platform for beginners to extend their reach and acquire customers.
Constant Contact
Constant Contact is another platform for email marketing that offers services to send and create emails and communicate with the audience and clients.
Both Mailchimp and Constant Contact serve the same purpose, which is to be an email marketing solution. Constant Contact may not have as many users as Mailchimp.
Still, it has excellent features and free subscriptions without entering credit card information, making it easier for you to run a successful trial period.
Constant Contact lets you create your email list, personalize your emails and send them to targeted customers. It is an excellent tool for email marketing.
Mailchimp vs. Constant Contact
Although both Mailchimp and Constant Contact offer great Digital Marketing features, they are still not the same based on deliverability rates and pricing.
Here are some of the features for both Mailchimp and Constant Contact; these features are the essentials of email marketing.
Let’s discuss these features:
Automation tools:
This tool automatically sends emails to recipients with one click; this way, you don’t have to design and send emails to every person separately.
This is a must-have tool for email marketing; thus, Mailchimp and Constant Contact offer it, but Mailchimp has some automation limitations.
Constant Contact allows you to design and send personalized emails based on the audience’s preferences and provides autoresponder tools.
Mailchimp also provides customized product recommendations to users and lets you know when someone makes a purchase or clicks on a specific link.
Mailchimp offers better automation tools than Constant Contact.
Designing the email:
Mailchimp offers many different options and drag and drop features and a flexible template to customize according to your own choice. Constant Contact offers more template choices than Mailchimp, thus giving you more options to choose from.
Mailchimp is more flexible than Constant Contact regarding layout options, which gives you a lot more room to be creative and adventurous while designing emails.
Storage space:
Mailchimp offers unlimited storage space; on the other hand, Constant Contact provides only 2 GB storage space for images, so Mailchimp is better in this regard.
But Constant Contact also provides images to choose from, whereas Mailchimp does not provide images from a native gallery.
Integration tools:
Both Mailchimp and Constant Contact have integration. Integration helps you extend your reach by helping you target customers based on their likes and dislikes.
You can collect customer data to learn about their buying behavior, which will help you send special offers discounts, and promotions.
The integration of Mailchimp is supported by Shopify, woo-commerce, WordPress QuickBooks, Instagram, Twitter, Facebook, Salesforce, Carom, and many more.
Constant Contact offers integration with 3dcart, Shopify, DonorPerfect, Eventbrite, Facebook, Salesforce, Hootsuite, WordPress, and others totaling around 450.
Mailchimp offers more integrations, but it lets you search name in alphabetical order whereas Constant Contact use categories based search, so it is much better and user-friendly.
Mailchimp offered a free plan that includes up to 1200 emails for 2000 subscribers, so it is much better for beginners and if your marketing budget is low.
Thus anyone can easily use Mailchimp without having to pay upfront.
As discussed above, Mailchimp has better automation tools than any other platform. It gives you information regarding buying behavior. It automatically sends purchase follow-ups and personalized product recommendations.
It targets and segments customers based on their preferences, age, gender, and location using geo-tracking and other integration tools.
Advantages of Constant Contact:
Constant Contact offers a large collection of free templates, making it quick and easy for you to create an email to attract the customer’s attention towards your brand.
You have access to readymade templates allowing anyone to create the perfect email without much practice.
Constant Contact itself offers surveys to learn more about audience preferences and understanding buying behavior.
Constant Contact has much better customer service. It is user friendly and communicates appropriately to provide excellent customer satisfaction.
It does not have a friendly interface; it’s a bit difficult to use for high volume users.
Disadvantages of Constant Contact:
Constant Contact has lesser integration tools, and it does not offer as many automation features as Mailchimp offers. It does have some limitations when it comes to reporting or automation.
Pricing:
Both Mailchimp and Constant Contact have different packages. And both vary a great deal in pricing. Let’s discuss the plans they offer. You can easily choose the plan you can afford and need for your email marketing strategy.
Constant Contact plans:
Some of the plans Constant Contact offers are:
Constant Contact offers you a one month trial period that is free of cost for both plans.
Email plan:
It costs $20 per month, so it is much affordable for beginners.
The email plan of Constant Contact provides unlimited emails that you can send as many potential customers or clients.
It offers a storage space of 1GB.
Email plus plan:
This plan costs $25 per month, but it offers many more features.
It offers storage space of 2GB for automation coupons online donation polls and surveys.
It also offers unlimited emails.
Mailchimp Packages:
Free plan:
It allows you to send around 12000 emails to up to 2000 subscribers per month.
It also offers free templates, forms, reports, and customer support.
Grow plan:
The Grow plan costs $12 per month.
This plan includes unlimited subscribers and emails.
It also offers advanced templates, segmentation, and email delivery tools.
Pro plan:
This plan costs $199 per month.
It does not only offer the features of Grow plan but also adds advance testing, comparative reporting, and offers high volume sending.
The Bottom Line:
The bottom line is both Constant Content and Mailchimp are great tools for email marketing. It will help to decide if you have clear goals on what you aim to achieve and the plans that fit your budget.
You do not have to invest too much into email marketing as both Mailchimp and Constant Contact offers packages that have great features and are easily affordable for new or existing businesses.
Both of these tools help you to create a great email marketing strategy. Mailchimp is cheaper than Constant Contact, so if the price is the issue, you can use Mailchimp, but keep in mind that Constant Contact offers many customization and email design options, which you may like better than Mailchimp.
So do your homework before choosing a platform.
You can also use alternatives to Mailchimp and Constant Contact, as many other programs offer email marketing.
Your email marketing strategy decides your brand’s failure or success in this day and age, so whatever you choose, create exciting and eye-catching emails and send it to a segmented audience to get the desired results.
Author Bio:
John Davier, Content marketing guru at MailMunch. I’m passionate about writing content that resonates with people. Live simply, give generously, stay happy.
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