21Oct 2017

How An Animated Business Video Can Boost Your Website Traffic

We all have witnessed the journey of internet; it just started off from a web of text documents. But things have changed now, technology has advanced a lot; presence of pictures, audios and videos are now common in the internet. And this trend has affected the marketing strategies too. Even if it is a description, demonstration or for sale purpose, challenging competitions are happening within the innovative marketing field.  Huge corporate such as Microsoft and Apple to smaller organizations use animated business videos to advertise and promote their product/service.

As the production cost of an animated video is cheap (not too low), it turns to be the powerful tool in marketing now and this will be a major marketing weapon in future. Most websites today host a video on their homepage giving visitors a clear image about their service. We believe that blending this strategy in website development is also an essential factor in order to deliver cutting edge web content. Let’s spend some time reviewing some facts regarding the importance of an Animated Business Video and the effective usage of it.

Psychological Influence

Psychological Influence

If a user is available and has time, he/she will watch the video hosted on a website’s homepage. If the video describes brand’s confidence and commitment to their service, this will create a psychological impact on the visitor. Researches show that when people are watching animated videos their mind will be automatically driven back to their childhood (a time when we all were receptive to all incoming information). Thus, visitors watching such an animated advertisement or product promotion videos are 85% more likely to buy that product. Also, if the visitor is a bit busy to read texts, they will surely go ahead watching video.

So, it is as simple as that. If you run a business, create an animated video that describes the product. Choose a unique style and theme for presentation making sure that it sticks along with your business plan.

Following This Simple 3 Act Rule

While creating a video for hosting on your website homepage, be sure that you follow these simple 3 Act rules of short film.

Act 1: State the problem

Act 2: Show how your product is the solution

Act 3: Call to action

This is the method followed all over the globe, if your video production team or agency is impeccable, then give them an opportunity to develop something “out of the box”.

An Animated Video Has Unlimited potential

An animated video has unlimited potential

Yes, that’s the fact. The only limit to video production is less imagination. You can even synchronize business services with a fun mood. But keeping it as brief as possible will be a better idea (ranging from 30 seconds to three minutes). Convey the message fully to your viewers without making them bored or losing interest. Remember, it is not just about the usage of hi-tech tools in video production, it is about the theme and arrangement. Also try to use the original score rather than using stock music.

Attracts visitors to the site

We all love visuals and this could be one of the best ways that you can attract visitors to your site. In fact, a business starts at the stage when it is capable of holding its customers to the screen as and when they reach the site.

An animated video has got the power to attract its people and retain them for more time when a site without the video would have led them to abandon the website.

When you have visitors on your website they will probe further into the site and click through it performing the actions expected from them. But, unless you can pamper them with something interesting don’t expect miracles to happen!

Read on how you can make your website design more human and real.

Satisfying Google

It is not an easy task to satisfy Google and provide it with reasons to get your site to the top of the charts. But, if you succeed at pleasing Google, you are almost there. Once Google starts pulling you to the top of the SERPs your customers will automatically start reaching out to you.

Google loves sites that have a lot of visual content apart from the “text” content.

The search engine believes that videos are the best ways of educating and entertaining people. So, it ranks websites with videos at the top of the site.

So, whenever a related search query is entered, the sites with videos are given preference while ranking.

Mobile Users

Gone are the days when people use desktop devices to access websites. These days they prefer more of their Smartphones to access websites.

desktop devices to access websites

No one has the time to read content or we can say that the chances of a content impressing your website users are too less when they are viewing the site on their mobile devices. Because they feel like it is too much to read. 

Aslo Read:8 Reasons Your Small Business Website Needs to be Mobile Optimized

Many a time, website visitors abandon the site just because they cannot find anything interesting over there.

But, an animated video on your site could save your neck! Ever thought about that? Yes, it works that way!
When your website user happens to see a video on the site, they want to watch it further and they stay there for more time and your desire is granted.

Better explanation than words

It is more of a fun to watch an animated video than reading some boring text. Agree? Yeah! That’s the obvious bet. We all love to watch it more than reading. So, when you have an animation, people might not mind setting apart some time to go through the video rather than take the pain to read text.

So, now you know why people watch videos rather than read the text in there! It explains better than words can as there is a possibility that whatever you write might not be understandable by audiences across the globe.

Email Campaigns

The next thing is to get a video created and circulate it as part of your Email Campaigns. Undoubtedly, you will witness a sudden spark in the response. People love to watch videos that have been sent to them through the Email Campaigns.

Also, it is one of the best ways that you could utilize to let people know that yes, your business exists when you might get lost in the crowd. They will surely remember to check out your website once they have gone through your video.

Social sharing

The Social media is abuzz today with various kinds of businesses. If you are not a part of the spree then, there is something that you are not doing the right way. What could it be?

Are you active over the social Medias?

Are you sharing the videos across these platforms? If not, then, it is high time that you worked upon these and shared it across to get the maximum number of likes and shares.

Get your videos over these sites and see how the engagement turns over with people liking and sharing your videos.

When you effectively follow these techniques, it is sure that any random visitor will like your website and explore its inner pages. Meanwhile, do not forget to highlight your “Social Media Buttons”.

Check out more details about how social medias can help to boost website rankings.

Tried sharing animated video to increase the traffic to your site?

If no, then, we can help you!

Acodez IT Solutions is a web design and web development company in India offering all kinds of web design and development services to our clients in India and abroad. We implement the latest and innovative techniques to develop sites that are the best and attract people. We are also a SEO agency based in India offering inbound marketing and digital marketing services to all our clients helping them take their business to the next level. We have done this before.

For further inquires, you can contact us!

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Rajeesh PK

Rajeesh PK

Rajeesh P.K. is the Director and Creative Head at Acodez . With an experience of 10+ years in UX Design & User Interface Design, when coupled with his expert coding skills in HTML5, CSS3 and Javascript, makes him one of the top UX Architects in India, with more than 15 international awards to his credit.

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