19Jan 2023

How to Properly Brand Your Business Website

The online shopping trend is hitting its peak. If you are a business owner and don’t have a business website, you are missing an opportunity to grow your business.

Build and brand your website as soon as possible. Otherwise, you won’t own anything except regret.

The problem that stops many people from building and branding their websites is that they think that branding is a difficult task to achieve. However, this is not the case if you enlighten yourself with the required knowledge. If you have the same issue, read the article until the end. In this article, we’ll break down everything you need to know about branding for business websites, from designing the logo to choosing the right colours & font and creating a compelling copy.

Before that, it is essential to learn what it is and why it is crucial. So let’s have the answers to these questions first.

What is Branding for Business Websites?

A business website is the most powerful marketing asset for online brands. Most of the time, it leaves the first impression on potential customers. So brands need to ensure that their website is branding their business in the best way possible.

Branding is among the most significant aspects of a business website which cannot be ignored. The brand identity you develop is what sets you apart from your competitors. Besides that, it helps you to build credibility and trust with your target audience. That’s why it is essential to consider how you will brand it before launching your online store or business website.

You must realise that branding your business website is more than just fancy designs, fonts, and logos. It is about creating a consistent feel and look across the entire website that shows your company’s distinctive personality.

Why is Branding Essential for eCommerce Websites?

Why is Branding Essential for eCommerce Websites
Why is Branding Essential for eCommerce Websites

For business websites, branding is more important than many other things. In fact, many experts claim that it is the most crucial. This is because it offers a range of benefits to brands, including attracting new customers, retaining consumers, building customer loyalty, and improving the overall business. People frequently misunderstand the influence of a good quality brand, therefore if you want to overcome this, you can always examine how any trusted rebranding agency is performing its task.

Now you know that almost every company, from multinationals to small businesses, has gone online. So that’s why to compete with them, you need branding. Otherwise, your website will be lost somewhere in the mighty ocean of the internet.

Here are some reasons why you should focus on branding; 

  • It improves the credibility of a business website and eCommerce stores
  • It converts your ordinary outlet into a reputable brand
  • It drives a considerable number of organic traffic to your website
  • It saves time and money that you need to spend on marketing and advertising

Coming to the most important thing. How to build a branding strategy for your business website!

Carefully Design Website Layout

Carefully Design Website Layout

When it comes to branding, your website’s layout matters the most. The website’s design makes your site look unique. It also helps your website to become functional and easy to understand. 

To perfectly design the layout of your website, you need to consider a few things that can assist you in the whole process:

  1. You should ensure that the structure is easy to navigate and use.
  2. The layout must be visually appealing, attracting new users and letting them stay on your website for longer.
  3. It must be mobile-friendly and responsive.

Keep all of these things in mind while working on your website layout. It will ensure that the website you create will be impressive and operational.

Design an Impressive Logo

Branding revolves around creating a unique identity for your business. A logo design is an imperative element. You cannot build a unique identity of your brand without a logo. That logo not only helps people to differentiate your brand from the rest of the companies, but it can also assist your company name to stay in people’s memories. Besides that, a brand logo also communicates the brand message. That’s why you must work on creating an impressive and memorable logo for your brand.

Here are a few tips for creating an eye-catching logo that will help brand your website.

  1. Keep it simple. A logo should be easy to understand and remember. Avoid using too many colours or complex shapes that may confuse consumers.
  2. Make it relevant. A logo should always be relevant to your business’ unique values and prepositions.
  3. Use strong colours. A strong colour combination can always stand the logo out from the competition.
  4. Be unique. Remember that the logo must be unique and should not be similar to any other brand that may confuse anyone.
  5. Make it scalable. The logo you design should be scalable so that it can be used in various sizes and platforms.

If you don’t know how to create an attractive and memorable logo, you need to hire logo designers with years of experience in designing logos for various companies. After that, you should guide them about your requirements. If you think no one can design your thoughts, you can try it yourself. 

Some logo makers are available online that you can use for that purpose. A logo creator with various distinctive features can let you design your thoughts within a few minutes. If you are short on ideas and want to learn what kind of logos you should use. Still, you can use an online logo generator. You will see hundreds of logos there related to your industry and other industries. If you find a good logo you want to recreate, you can easily do it using that tool. Even if you don’t know about graphic designing, you can still create your unique logo using the built-in features.

To learn how this works, try Logo maker. Hopefully, you will like and appreciate it.

Colour Palette

Colour Palette

Selecting the right colour palette for your website is essential in branding your business website. Choosing the right colours can create a connection with the viewer, ultimately leading to more leads and conversions. However, picking the right colour palette is not as easy as it seems. Consider a few factors, such as the emotions you want to evoke, the demographics and psychographics of your target audience, and the brand message you want to communicate. Then, you will achieve your goals.

With a bit of planning and research, you can create a colour palette that can reflect your brand. Let’s see some tips for choosing the right colour palette.

  • Choose a limited number of colours, a maximum of three to four. A lot of colours can be overwhelming and make your website look cluttered.
  • Use some helpful tools to create a harmonious colour scheme.
  • Consider only using your brand’s colours.
  • Use other versions of your colours to create an incredible contrast.

Select the Right Typography

Typography is a technique for arranging written language to make it legible, readable, and appealing. Typography involves selecting typefaces, line length, point size, spacing, and letter-spacing. The typography you choose for your business website also says a lot about your brand and aesthetic sense. It can also convey professionalism, playfulness, or any other type of feeling you want visitors to experience. Therefore, it is crucial to choose the right typography for your website.

Before selecting the typography, you should consider the overall tone you want to convey through your website. For example, are you going for a serious, corporate feel? Or a more fun and light-hearted vibe? After choosing the tone, you can narrow down your typography choices. It can make your work more straightforward than you can imagine.

Work on Improving User Experience 

You can brand your business website by investing time and money to improve the user experience. Your website must be visually appealing and have a user-friendly interface that allows them to visit the maximum pages of your website and find the products/services they need. A website offering a great user experience encourages consumers to keep visiting the website repeatedly. Ultimately, it can improve leads that could be converted into conversions.

On the other hand, when you don’t provide a great user experience, you destroy all your efforts in different domains of your business. In addition, when you don’t offer a great user experience, you don’t get the fruit of the hard work you put into SEO, marketing, advertising, and designing.


Once you have selected and designed everything, now is the time to learn the key to success in branding; consistency. Every web page of your business website should reflect the company’s branding. Maintaining consistency can be challenging, especially for websites with many pages and multiple web admins. However, there are some guidelines you should follow that can ensure that your website remains consistent with the company’s branding.

  • Choose and use the same colour scheme, fonts, and design elements on every web page.
  • Add the logo to every page.
  • Make sure to match the tone and voice of the website with the company’s values and identity.

Create a Great Content Strategy

Create a Great Content Strategy

As the saying goes, content is king. This phrase perfectly matches when it comes to branding a website. A website’s content is one of the most vital elements of its online presence that can make or break chances of success.

Creating a great content strategy is essential for any business website. The content must be well-written, informative, and engaging to capture the audience’s attention and convert leads to conversions. A content strategy ensures that the website is aligned with the business’s goals and objectives. That strategy also assists in keeping the content fresh and relevant, motivating visitors to return for more.


Building a business website is comparatively easier than branding it. However, the branding process is trickier, demanding web owners to spend time researching and aligning everything to business values and unique prepositions.

Acodez is a leading web design company in India offering all kinds of web design and development solutions at affordable prices. We are also an SEO and digital marketing agency offering inbound marketing solutions to take your business to the next level. For further information, please contact us today

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Rithesh Raghavan

Rithesh Raghavan

Rithesh Raghavan, Co-Founder, and Director at Acodez IT Solutions, who has a rich experience of 16+ years in IT & Digital Marketing. Between his busy schedule, whenever he finds the time he writes up his thoughts on the latest trends and developments in the world of IT and software development. All thanks to his master brain behind the gleaming success of Acodez.

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