27Oct 2017

Elements Of Modern Web Design

Your Website, till now, was a mix and match of all things nice and holy. Yet you feel it is missing that extra something. It could be something that you have used that needs to be removed or (Okay, not to be too harsh on you) modified in a slightly different way. Take a look at some of the elements of modern web design that you could include, exclude or to give your website that awesome look you have always desired.

Keep it Flat and Simple

Keeping things simple is probably the most difficult things to do; especially when there are an abundance of glitz and glamour options available to designers ready to flaunt their skills. However, let’s not forget the main reason why your site draws traffic. It is not for the extra frills and fancies you may have hosted, but for your content. Give your viewers what they are looking for through a simple and easy to access design. In other words, keep your design as flat as possible.

Though this may sound quite a dampener after all the raving meetings you have had discussing those fancy 3D buttons and the glossy images, however, if you come down to earth, you will realize that these, if used, will not be of much help. Rather, consider using simple illustrations with bright colors, a minimalist look ensuring more white space so as to make it convenient for users to track the information they seek and your job’s done.

Image Binge

Talking about images, one good design technique is to go all out on the size of your image. Use of larger images helps to highlight the special features of your product. Also, you can use labels to talk elaborately about your product’s benefits and features in an adjacent space.

However, it is good to keep in, mind that going overboard with image size might end up driving traffic away from your site rather than pulling it towards it. A healthy proportion should be maintained with everything else to help it create the right impact.

Font Specifics

Typography is another crucial element of modern web design. Typography essentially involves the use of fonts to help express the textual aspects of your website design. Create a unique typography for your website using specific fonts. This will help to add to your brand value and users will be able to identify with your brand as soon as they see that font. With the enhanced font palette now made available to designers, choosing an appropriate font for your brand has become easier.

Scrolling Glory

Usability is now a prime consideration in designing good web pages. Therefore, a single page design is considered to be of significant importance in helping users find information. Using hyperlinks to different parts of the same page where information is stored makes it easy for users to scroll down to that section of the page. This serves two purposes:

  • It reduces the loading time of the page considerably as it no longer needs to load multiple pages to access information.
  • Users who are familiar with your website layout can quickly scroll down to the relevant location on the page and does not have to waste time waiting for the page to load to view the information.

Web Design has evolved over the years. Perceptions and interpretations of what is deemed to be a good design have also undergone a huge overhauling. The onus is now on you to realize that change and implement it in your design.

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Rajeesh PK

Rajeesh PK

Rajeesh P.K. is the Director and Creative Head at Acodez . With an experience of 10+ years in UX Design & User Interface Design, when coupled with his expert coding skills in HTML5, CSS3 and Javascript, makes him one of the top UX Architects in India, with more than 15 international awards to his credit.

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