06Aug 2019

Important Elements Of Modern Web Design

Your website design, till now, was a mix and match of all things nice and holy and many other web design elements. Yet you feel it is missing that extra something in the modern web design. These web design elements are something that you have used that needs to be removed or (Okay, not to be too harsh on you) modified in a slightly different way. Modern Web design trends are always changing with the emergence of new technologies as well as user needs. In this article, we will discuss on web design elements. Take a look at some of the elements of web design that you could include, exclude or to give your website that awesome look you have always desired.

Keep it Flat and Simple

Flat web design

Modern website design loves to keep everything simple. Keeping things simple is probably the most difficult things to do; especially when there is an abundance of glitz and glamour options available to designers ready to flaunt their skills. However, let’s not forget the main reason why your site draws traffic. It is not for the extra frills and fancies you may have hosted, but for your content. Give your viewers what they are looking for through a simple and easy to access design. In other words, keep your website design as flat as possible. Here’s a guide to flat website design.

Though this may sound quite a dampener after all the raving meetings, you have had discussing those web design elements: fancy 3D buttons and the glossy images, however, if you come down to earth, you will realize that these, if used, will not be of much help. Rather, consider using simple illustrations in web design with bright colors, a minimalist look ensuring more white space so as to make it convenient for users to track the information they seek, and your job’s done.

Image Binge

The visual context in web design is one of the most important web design elements. Talking about images, one good design technique is to go all out on the size of your image. Use of larger images helps to highlight the special features of your product. Also, you can use labels to talk elaborately about your product’s benefits and features in an adjacent space.

However, it is good to keep in, mind that going overboard with image size might end up driving traffic away from your site rather than pulling it towards it. A healthy proportion should be maintained with everything else to help it create the right impact.

Font Specifics

Font Specifics

Typography is another crucial modern web design element. Typography essentially involves the use of fonts to help express the textual aspects of your website design. Create unique typography for your website design using specific fonts. This will help to add to your brand value and users will be able to identify with your brand as soon as they see that font. With the enhanced font palette now made available to designers, choosing an appropriate font for your brand has become easier. Here is the list of top free fonts for web design.

Scrolling Glory

Another important modern web design element is scrolling. Usability is now a prime consideration in designing good web pages. Therefore, single page design is considered to be of significant importance in helping users find information. Using hyperlinks to different parts of the same page where information is stored makes it easy for users to scroll down to that section of the page.

This serves two purposes:

  • It reduces the loading time of the page considerably as it no longer needs to load multiple pages to access information.
  • Users who are familiar with your website layout can quickly scroll down to the relevant location on the page and does not have to waste time waiting for the page to load to view the information.

A Powerful and Beautiful Color Palette

color palette web design

Of course, colors in web design are the most basic elements of web design, and we will never fall short of using colors for amazing users. But using color schemes are vital to the appearance of your modern website design. A powerful yet simple color palette will help to balance the cohesiveness among other elements of your design.

When you implement both primary and secondary colors, you are providing room for experimenting with new elements for your website, regardless of whether your experimentation is on the homepage, landing page, blog or others.

Though there is no limit to the choice of color schemes available, the number of colors that you implement in your design matters. When you decide to implement too many colors, be careful as this can be visually distracting. You might have seen how these days most modern web designs stick to just one, two or three colors, utmost.

For instance, if you check sites, such as Apple and Amazon, you would realize how they stick to a limited number of colors, with just one background color and a major accent color. When you keep the color scheme simple, it becomes easier for your user to focus on the element of importance. This brings us to the point that color is an important modern web design element, but keeping it minimal and limited will serve the purpose. 

Call to Actions are Important

Well, you are really aware of the role of call-to-actions in the design process. It is important to have a clear strategy to design a call-to-action that matters. This is where you can convert your visitors into leads, ultimately transforming them into your customers. This forms another important element of web design.

A website intends to bring to you people who would be interested in your products, services or the info you share. And when they reach out to you, your next move is to get them coming back to you for more and more. So what exactly do you think would be a great call-to-action idea? There are many out there: but you could consider, including all or one of these – email subscription forms, free product forms, invites, free consultations, free downloadable ebooks or whitepapers – among others.

Get these implemented within your web design, but make sure that it doesn’t look like it was purposefully fit in there. This will help you to gather the contact information of your visitors, which will help you to initiate conversations, engage your users and convert them into customers.

You can include relevant CTAs wherever possible your website – including the end of blog posts, resources page, and more.

Backend Coding

Backend coding

This might not be a visual element of web design, but it is an important one from the website design principles. A lot of coding happens in the backend, and this contributes a lot to a website’s performance. This coding decides how your site will function quickly, load at high speed and allow navigation that will help to convert visitors into leads and customers.

Put Your User Above Everyone

When you design, make sure it is for your users before anyone else. This is the most important element of any web design. Design it for the user, which will boost rankings. Some times, we end up doing things that might not be good for the user but good from an SEO perspective. But remember your user is the priority above all.

So make your website user-friendly before you consider anything else. This will automatically boost SEO.

Search Engine Optimization

Search engine optimization

This brings us to the next element in the web design: search engine optimization (SEO). This is always the most important aspect of a website. We have been working tirelessly to get our site on top of the search engine result pages.

Certain design tactics, including title tags, heading tags, meta tags, and HTML coding will help your site to go up on Google’s search engine. Ensure that you strategize these elements and are following the necessary tactics to get your site up organically rather than following any other means of taking up your site.

Web Design has evolved over the years. Perceptions and interpretations of what is deemed to be a good design have also undergone a huge overhauling. The onus is now on you to realize that change and implement it in your design.

Acodez IT Solutions is a web development and web design company in India, offering all kinds of web design services to our clients in India and abroad. We are also a digital marketing agency providing inbound marketing and digital marketing solutions to our clients at affordable prices. For more information, contact us today.

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Rajeesh PK

Rajeesh PK

Rajeesh P.K. is the Director and Creative Head at Acodez . With an experience of 10+ years in UX Design & User Interface Design, when coupled with his expert coding skills in HTML5, CSS3 and Javascript, makes him one of the top UX Architects in India, with more than 15 international awards to his credit.

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