27Oct 2017

Responsive Web Design: An Ultimate Guide to the Future Web Design

Responsive web design

The future of web design is here – one code plus one URL for several devices and easy bridging content. Companies today prefer to be found over search engines. Right from tablet to desktop, Smartphone to eBooks, you need a viable web presence for you. It might be difficult to implement, but not if you are aware of the latest responsive web design trends! As the trends have been evolving, we can witness more and more people switching to mobile devices for browsing websites rather than desktop computer and the count seems to multiply every other day.

Responsive web design is the term utilized for a site that changes and adjustse its appearance for ideal review on all estimated screens, for example, Smartphone, tablets and additionally, portable computer and desktop machine screens. It is at times alluded to as ‘Versatile Website design, “RWD” or ‘Liquid Web plan’. Sites that are not made responsive are not capable of adjusting to distinctive screens and accordingly could be tricky to view and explore on little gadgets.

With expanding recurrence, new sites are, no doubt made utilizing responsive configuration procedures to take out the requirement for a standalone portable site. Such a choice additionally upgrades the client encounter radically thus making it more challenging.

This kind of an user experience design utilizing a script to identify the screen measure is a new approach. It can identify every gadget whether that is a Smartphone, tablet or portable computer.  These are built using CSS, which helps to exhibit the site in any screen resolution. Images can be minimized in order to fit into smaller screens, content is augmented and menus change to a drop down framework as opposed to level framework.

The points of interest of utilizing this sort of configuration over having a different versatile adaptation of your site are stark: when you redesign your site, it overhauls for all gadgets; it shows effectively on all screens, off and on; again, portable destinations will be shown on tablets, making them more modest than is perfect.

Numerous organizations offer both portable web configuration and responsive web plan. With responsive web design, procedures are enhancing constantly; there appears to be little reason left to have a standalone portable website unless you might want to market diversely to versatile clients than you might to desktop or smart phone clients. Case in point – a quick nourishment business may need to target individuals moving with momentary extraordinary offers; however, it is capable of demonstrating smart phone clients with their menu and approaching advancements. As a rule, however, a site might work for all clients in the same manner and in this way, selecting a best ux design team is the best approach to succeed.


Need Of Responsive Website Design

Need of responsive web design

So, as to answer this inquiry legitimately, you have to take a gander at your website today and later on. As a matter of first importance, you have to discover who is going to and utilizing your site today. In the event that you don’t have a site, yet, then you have to evaluate who your target gathering is going to be. What gadget does your target gather utilization? Also, the individuals who are going to visit your site today, what gadgets do them utilization, in the event that the greater part of your movement hails from desktop clients then your site ought to do fine and dandy without a responsive website design. Then again, if your guests utilize a wide assortment of gadgets, then you need to verify your site is open to your clients regardless of which gadget they are utilizing and a responsive configuration might be an extraordinary result.

There is one more component to think about, however, we don’t know what’s to come. At this moment, the fate of the web appears to be on cell phones, for example, Smartphone tablets and potentially numerous different gadgets that have not even been imagined, yet. It is in this manner for the most part a great thought to begin building a responsive site now to be ready for what the future brings.

Here is why you should be thinking about responsive web design if you haven’t started using it:

  • As per the sources, Mobile accounts for almost 17.4% of aggregate web traffic. The Smartphone had already covered a big portion of internet.
  • Mobile is multiplied 8 times faster in comparison to PC web. There has been a drastic growth in the potential of Smartphone. Even Google strongly recommended the use of Responsive web design as it is the best practice for Smartphone optimized websites. These sites boast of one URL and single HTML. Google finds it easy to index the content of your site. It eventually marks your appeal on the all platforms.

But, the above two reasons don’t account for a big difference between responsive sites and apps. Both apps and responsive sites have been a major support in the increment of mobile internet traffic.

  • Responsive sites have lesser entry barriers in comparison to apps. The entry barrier can apply to both business owners and end users. A responsive site doesn’t require any user commitment of downloading the application. Another thing about responsive deigning is that it is not a trivial task, as one design can be implemented on multiple devices without transferring the program to a different OS. Responsive sites offer a more seamless experience in between device.
  • It is not that users don’t use desktop, the user just prefers to be connected constantly. Though, the golden era of laptop and desktops seems to come to an end, but it is not the case. There are still places like office and school where they are being used. And as per a source, 90% of US use multiple screens every day. Several sites don’t open on mobile phones, but with a responsive website design you can simultaneously switch between devices and do multi-tasking at every point of time.
  • More revenue to catch up with Responsive website usage: With the efficient mobile usage and creative websites, there is a guaranteed return on investment for companies. The responsive web design takes your business high and provides fruitful means for expansion with larger audiences. As your site gets more surfing devices and a better interface, it gets more audience and eventually your ROI increases.

Thus, current responsive web design trends will create an impact in the coming years. More and more companies are switching to this inventive and productive web designing and developing strategy to give their brand, product or company a wider audience. The target audience finds a better user interface and easy navigation technique on all devices more appealing and good.

So, let us start from the scratch:

Most new clients approaching us these days add up a mobile version of their website to the requirement list. This is essential, because we cannot be sure from which platform a user will be opening a website. There are several platforms to browse internet ranging from PC, notebook, tablet, an iPhone, iPad to simple Java-enabled mobile phones. So, the best thing; designers and developers can do is to create a website which can adapt to any environment.

If you are new to designing responsive web sites, here are a few things that you should be incorporating in your designs:

It is a design and development approach to ensure that a website respond to the user’s actions and the environment. The environment here represents screen size, platform and orientation. This method consists of a combination of layouts, grids, images and perfect usage of CSS queries.

For example, when the user changes his platform from PC to tablet, the website should automatically adapt the screen resolution, adjust the image size and text contents. In other words, responsive web design can be referred to as a technology that can respond to user’s needs. This reduces the risk of re-design and re-development for different platforms.

Let’s discuss the features of the common responsive website design

#1 Adjusting Screen Resolution

 responsive design resoltuons

Each day, new gadgets with new screen sizes are being manufactured. Most come with landscape and portrait designs. Modern devices such as iPad, iPhone, Android Phones, Windows phones, Smartphones have the capability to switch from portrait to landscape automatically according to user’s preference. But, did someone ever think about what’s happening behind the scene while switching a design from portrait to landscape? Also, lots of new devices are coming out daily. It’s a fact that we can’t keep creating custom resolutions for each one. So, how do developers deal with this situation?

#2 Flexibility

responsive design flexible

It is not just the layout and text that has to be flexible, the entire website content should be flexible. Now we have enough technology and tools to make it happen. Fluid grids, layouts and fluid images are the techniques that can be followed to make a website flexible on all platforms.

#3 Responsive Images

This is the process of shrinking the images in smaller devices proportionally. This method ensures that large images do not waste space unnecessarily on small screens. But, there are some exceptions too. There are conditions when a design can’t adapt to a particular platform.

#4 Custom Layout Structure

responsive design custom layout,

For a number of changes in the size of web page, we should change the layout completely. This can be made effective by using a CSS media query. In this case, most of the styles will remain the same and other style sheets will inherit these previous parent styles to take the effect of the responsive website design.

Apart from these, here are a few more tips to make your mobile responsiveness smoother and better:

Tips to make your mobile responsiveness smoother and better

#1 Media Queries 

Using media queries, you can design layouts for different screen sizes like that of mobile devices, tablets, television etc. The style, fonts and other elements can be configured according to the type of the media. Media Queries were first introduced in CSS version 3 and enables the designer to customize the layout so as to alter the presentation to suit the screen size of the output device.

#2 Flexible digital media 

The images that you use on the website to make it look lively and attractive and can be resized when viewed on smaller screens. The images must scale it when other elements of the website shrink in size as per the requirement. The image must be in its original size as long as the HTML container can hold it. It must resize itself when the browser demands.

#3 Fluid Grids

While designing a website, if you code the layout without fixed pixel values and rather with relative proportion of the design elements, you are using the fluid grids. Traditionally, the CSS used grids with fixed width that positioned the elements. With the new CSS version, fluid grids have made things a bit easier for the designers.

#4 Make use of templates

Using a template, is the first advice that any expert in a responsive web design would say to the budding web developers. The templates can help the designers to learn the tricks and the trade that can be used while designing a web page. The templates can save the time involved in designing a web page and it can bring many creative ideas that can be used on the web page. The web design templates can be found on many web pages and it can be used to learn the methods in which a responsive design works on a website.

#5 JQuery

Jqeuery is the best tool to create a responsive web design of a website. This tool helps in providing a chance for the web designers to play with the plug-ins that can help in enhancing the adaptability and the responsiveness of the overall website design. Supersized, FitText, Elastislide and FitVids are some of the popular plug-ins of Jquery that can be used to create a responsive web design.

#6 Background images that are scalable

The background images must be scalable and it should be taken care of while you are about to make a responsive web design. Make use of the Jquery plug-ins that can easily scale the background images that can fit well with the desired resolution of the devices in which the website will be viewed by the users.

#7 Flexible imagery techniques

Images are the most important thing that can easily make a user to notice on a website. Make use of flexible imagery techniques that can help you to save many different sizes of a single image that can be used in many places while designing a website. If the website is viewed using a mobile device, the image size that fits the best for the device will be displayed for the user and they can view the entire website without facing any kind of problem.

#8 Loading time

This is not a new thing. Designers are recommended to examine the load speed every time they design a site.

We are told to avoid using images that are too large and might prevent the site from loading quick. This will annoy the visitors who have neither the patience nor the time to wait till the page loads.

So, when it comes to responsive design we repeat the same rule all over again.

But, with responsive designs it is not possible to say that we can expect enhanced loading speeds.

Studies reveal that around 48% of the responsive sites take 4 to 8 seconds to load.

What could be the possible reason that is pulling back your site’s responsiveness?

Non-optimized images. There could be no other reason that is preventing your site from loading quick.

Minimize the usage of these non-optimized images. Remember your goal is to make your site as responsive as possible.

#9 Limit the content

Most important point to be noted. Your visitors are more active over Smartphones.

So, when you are crafting content for mobile devices, keep these users in mind.

They do not have time to read all that bragging you are doing and when we transit from desktop to mobiles, follow the golden rule of minimization.

The idea is to display only the necessary information to your users and nothing more.

We do not want long pages to scroll across that will force your visitors to leave.

We do not want long pages to scroll across that will force your visitors to leave.

Follow the rule of above the fold, because mobile users stick on to that. No one wants to scroll down and find what lies below the fold.

When we design a website, we put in a lot of components because we think that all these are necessary and important when they are not.

There are a number of things that you can eliminate and help to increase the load speed of your site.

And, also, you can prevent deviating the user’s attention. When they find a lot of things populated on the page they get confused as to which is the most important.

#10 Reading should be crystal clear

Typography design is one of the factors that you need to consider when designing your responsive site.

Also, it should be readable. The font size matters. If they have to squint their eyes a lot to read what you have written, they will leave your site.

You do not want them to leave.

So, let’s keep the text clear and beautiful.

#11 Padding v/s margins

Responsive designs and mobile devices are two critical. It is better to replace margins with padding.

The reason is that padding helps to increase the tappable area whereas margins do not help.

What margins do is increasing the white space area around the buttons.

Another simple tip is to use buttons that are bigger in size.

If you can design buttons that are in the range 44 * 44 px that provides ease of tapping.


If you are a web developer trying to fit into a designer’s shoes, here are a few tips for you:

Tips for web developers

#1 Chart out a Foolproof Plan

Like everything else, you would need a foolproof plan to ensure that you are able to deliver an enhanced user experience. This will also help you to avoid any last minute surprises and enable you to deliver a quality output.

#2 Plan a Simple Layout

It is always a good idea to scan your code and remove anything you feel is irrelevant or redundant. The idea is to keep your layout as simple as possible. Therefore bid goodbye to those inline styles or intricate Divs. No matter how beautiful they may have looked previously, they will end up complicating your life as you move towards responsive designing.

#3 Use Industry Standard frameworks

As responsive web design trends now became a part of the best web practices, more and more companies are launching responsive frameworks. Leverage these fantastic tools as it helps to considerably lessen your burden of designing grids or prototypes. You are now able to devote your attention to the subtleties of your brand experience and hence impart more value to your product.

#4 Be Prudent in the use of Functionality

While you may be raring to go with your complete set of functionalities that spelt success for your desktop versions, it pays to remember that it might not work as effectively on mobile platforms. Therefore be prudent in your use of functionalities and try and limit them to whatever is appropriate for a mobile platform.

#5 Bandwidth

Bandwidth is a serious consideration for mobile audience. Though desirable, good bandwidth, is made available only to few mobile users. Therefore, you need to ensure that your site elements and page resources are optimally compressed in order to provide seamless browsing experience for users with all kinds of bandwidth.

There are two ways in which you can achieve required compression. You can use tools that are available in the market. You can also look through the code manually and remove white spaces and line breaks to optimize it for faster viewing.

Responsive or Adaptive web Designs?

Difference: Responsive vs Adaptive

From the very beginning, Google has been quite keen on designing responsive websites and has been continuously notifying webmasters to ensure that their sites are mobile-friendly. As per an <