Website Redesign has always had its fair share of challenges. No matter how determined you are, you do tend to make mistakes. Take a look at some of the common goof ups you should better avoid in order for generating the maximum benefit from your redesigned endeavour.
Lack of Focus on the Real Goals
Before you commence with the redesigning exercise, you should define and discuss with your team and client, the objectives you intend to achieve with the redesigned website. A lack of focus usually leads to misrepresentation of the core objectives. Once your purpose is clearly in focus with the whole team, it becomes easy to plan out the design. For example, in order to generate leads you need to position interesting offers and deals prominently. This is done easily if the whole team is in sync with the objectives.
Remain Oblivious to Evolving Trends
Since it is a new effort you are putting in, refresh your mind and open up to evolving trends and practices in the design landscape. Website redesigning requires a breath of fresh ideas. However, if you restrain yourself to remaining cloistered in your little shell, it is definitely not going to help you or your business.
Sticking to older technologies like Flash
Shrug off your fascination for older technologies like Flash and move to the modern day genies like HTML 5. Flash, it has been identified, tends to make navigation difficult and has a negative impact on user experience. Evaluate your options and identify the correct technology that will best suit your purpose.
Lack of proper Project Plan
Redesigning is a time consuming activity. Owing to its nature, organizations and teams always need to be doubly sure. Therefore, simple things like the choice of a shade of color or selecting the appropriate font family may take several iterations thereby delaying the whole exercise. It is important, therefore, that you draw out a proper project plan which explicitly states the activities and responsibilities of each member and the turnaround time for every activity.
Also ensure that your plan includes the high priority reasons for your redesign exercise. For example, some of the most disturbing user feedback on your website was around a difficult navigation. Your action items should therefore focus on resolving this issue before taking on anything else.
Lack of Proper Use of Design Elements
Make sure that you have your primary goal in focus. A redesigning exercise should always be targeted at helping you earn better business. Therefore, use your design elements intelligently so as to be able to reap the best benefits. For example, Overuse of images might tend to divert focus from the intended message, thereby leading you to lose prospective customers.
Doing too Much Together
While it may be true that you may have a lot on your plate, it is also true that it would be risky to attempt to get everything done in one go. Take things one at a time to get the best results. Focus on the highest priority issues and work down accordingly. Also plan out small iterations for every change which will help you get more effective results.
Mistakes are a common occurrence in any redesign project. They are also your best ways to learn to work towards a more foolproof output.
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